Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth - 5254

Name: Worth Every Penny: Build a Business That Thrills Your Customers and Still Charge What You're Worth - 5254
Brand: Dream Books Co.
SKU: DBV.1608322777.G
Price: 3.96 USD
Availability: InStock

$3.96

Product variants

Quantity

FROM THE NEW YORK TIMES AND WALL STREET JOURNAL BESTSELLERA revelation for photographers: creating a profitable business is possible without getting into a slash-and-burn price war with your competitors. Many photographers and small business owners feel pressure to discount their products and services, especially when times are tough. After all, how else will they keep up with the low prices offered by their discounting competitors? What they don't realize is that discounting is the last thing they should be doing if they want to win big. Sarah Petty and Erin Verbeck are here to show you that there's a radically different way to run your business-- one in which the owners focus on creating specialized offerings and an over-the-top customer experience, not on matching the prices of their competition. Worth Every Penny encourages you to explore and use the boutique model, which is designed to maximize your advantages over discounting competitors. You'll learn how to: --Build a brand that lays the foundation for you to charge what your offerings are worth. --Create products, services and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base. --Understand how to use a pricing strategy that allows you to create demand and attract the right customers instead of discounting. --Throw traditional advertising to the wind and implement a boutique way of marketing that's more affordable in this competitive business environment. --Learn the relationship-based sales skills needed to sell without being pushy and have your clients clamoring for more. The authors' strategies are enhanced by real-life business experiences and vivid anecdotes from all types of business owners--restaurateurs to contractors to professional service providers and photographers. With the advice in Worth Every Penny, you will be inspired to live your passion and pass your enthusiasm on to your customers. The result: a profitable business that avoids succumbing to the pressure to discount.
ASIN: 1608322777
VSKU: DBV.1608322777.G
Condition: Good
Author/Artist:Erin Verbeck|Sarah Petty
Binding: Hardcover

Note on Condition

Most of the items in our store are used. The item's condition grade is indicated near the bottom of the product description. If you have any questions regarding specific details of an item, please contact us. We use the following rating scale:

Books:

Used - Very Good: Item may have minor cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.
Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

CDs/DVDs/Discs:

Used - Good: Case may be damaged or come repackaged. Disc may have up to 1.5cm marking but is in great working condition.
Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.

Shipping & Returns

Shipping: Most orders are shipped within 2 business days.

Returns: We want you to be completely satisfied with your purchase. If you're not, you can return your order within 30 days of purchase for a refund.