Changing the World Is the Only Fit Work for a Grown Man

Name: Changing the World Is the Only Fit Work for a Grown Man
Brand: Dream Books Co.
SKU: DBV.0957151500.A
Price: 7.67 USD
Availability: InStock

$7.67

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This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.
ASIN: 0957151500
VSKU: DBV.0957151500.A
Condition: Acceptable
Author/Artist:Harrison, Steve
Binding: Paperback

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Books:

Used - Very Good: Item may have minor cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.
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