Naked Consumer: How Our Private Lives Become Public Commodities

Name: Naked Consumer: How Our Private Lives Become Public Commodities
Brand: Dream Books Co.
SKU: DBV.0140233032.G
Price: 5.32 USD
Availability: InStock

$5.32

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After receiving a sudden surge of junk mail directed at new parents—even though his wife at the time was merely pregnant— Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government’s role in helping companies learn about you.
ASIN: 0140233032
VSKU: DBV.0140233032.G
Condition: Good
Author/Artist:Larson, Erik
Binding: Paperback

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Used - Very Good: Item may have minor cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.
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