"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze - 5064

Name: "This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze - 5064
Brand: Dream Books Co.
SKU: DBV.0471147494.G
Price: 5.19 USD
Availability: InStock

$5.19

Product variants

Quantity

Pickup available at Bookstore (Hours: Sunday to Friday, 8 am to 4 pm)

Usually ready in 24 hours

"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission." --Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot." --Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it." --Steve Dworman Publisher, Infomercial Marketing Report "As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ..." --Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!
ASIN: 0471147494
VSKU: DBV.0471147494.G
Condition: Good
Author/Artist:Bieler, Peter|Costas, Suzanne
Binding: Paperback

Note on Condition

Most of the items in our store are used. The item's condition grade is indicated near the bottom of the product description. If you have any questions regarding specific details of an item, please contact us. We use the following rating scale:

Books:

Used - Very Good: Item may have minor cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.
Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.

CDs/DVDs/Discs:

Used - Good: Case may be damaged or come repackaged. Disc may have up to 1.5cm marking but is in great working condition.
Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.

Shipping & Returns

Shipping: Most orders are shipped within 2 business days.

Returns: We want you to be completely satisfied with your purchase. If you're not, you can return your order within 30 days of purchase for a refund.