Buy 3, Get 1 Free
Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition
$6.59
/
1 in stock
Pickup available at Bookstore (Hours: Open Everyday, 8 am to 4 pm)
Usually ready in 24 hours
About this item
The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional
Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.
Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out
Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
ASIN: 1119164001
VSKU: DBV.1119164001.G
Condition: Good
Author/Artist:Sullivan, Luke|Edward Boches
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
ASIN: 1119164001
VSKU: DBV.1119164001.G
Condition: Good
Author/Artist:Sullivan, Luke|Edward Boches
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
Note on Condition
Most of the items in our store are used. The item's condition grade is indicated near the bottom of the product description. If you have any questions regarding specific details of an item, please contact us. We use the following rating scale:
Books:
- Used - Very Good: Item may have minor cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.
- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
CDs/DVDs/Discs:
- Used - Good: Case may be damaged or come repackaged. Disc may have up to 1.5cm marking but is in great working condition.
- Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.
Shipping & Returns
Shipping: Most orders are shipped within 2 business days.
Returns: We want you to be completely satisfied with your purchase. If you're not, you can return your order within 30 days of purchase for a refund.
Fast Shipping
Orders are typically processed and shipped within 2 days
Competitive Pricing
We've streamlined our processes to provide competitive prices on all our titles
Exceptional Customer Service
Our dedicated team is committed to providing outstanding customer support
