{"title":"Marketing \u0026 Sales Books","description":null,"products":[{"product_id":"to-sell-is-human-the-surprising-truth-about-moving-others-2","title":"To Sell Is Human: The Surprising Truth About Moving Others","description":"#1 New York Times Business Bestseller\n#1 Wall Street Journal Business Bestseller\n#1 Washington Post bestseller\n\nFrom the bestselling author of Drive: the insightful and pragmatic book that explores the powerful role selling plays in our lives.\n\nAccording to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.\n\nBut dig deeper and a startling truth emerges:\n\nYes, one in nine Americans works in sales. But so do the other eight.\n\nWhether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.\n\nTo Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer \"Always Be Closing\"), explains why extraverts don't make the best salespeople, and shows how giving people an \"off-ramp\" for their actions can matter more than actually changing their minds.\n\nAlong the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book—one that will change how you see the world and transform what you do at work, at school, and at home.\u003cbr\u003eASIN: 1594631905\u003cbr\u003eVSKU: DBV.1594631905.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Pink, Daniel H.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":40750437072954,"sku":"DBV.1594631905.A","price":6.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/skuimage_2a969da8-2d82-48e4-a7c1-7a63ac6027cf.jpg?v=1736011471"},{"product_id":"sports-and-entertainment-marketing","title":"Sports and Entertainment Marketing","description":"SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.\u003cbr\u003eASIN: 1133602444\u003cbr\u003eVSKU: DBV.1133602444.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Kaser, Ken|Oelkers, Dotty\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":40921499697210,"sku":"DBV.1133602444.A","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1133602444-0.jpg?v=1751043698"},{"product_id":"spin-selling-3","title":"SPIN SELLING","description":"Written by Neil Rackham, former president and founder of Huthwaite corporation, SPIN Selling is essential reading for anyone involved in selling or managing a sales force. Unquestionably the best documented account of sales success ever collected and the result of the Huthwaite corporation's massive 12 year, $1 million dollar research into effective sales performance, this groundbreaking resource details the revolutionary SPIN (Situation, Problem, Implication, Need payoff) strategy. In SPIN Selling, Rackham, who has advised leading companies such as IBM and Honeywell delivers the first book to specifically examine selling high value product and services. By following the simple, practical, and easy to apply techniques of SPIN, readers will be able to dramatically increase their sales volume from major accounts. Rackham answers key questions such as “What makes success in major sales” and “Why do techniques like closing work in small sales but fail in larger ones?” You will learn why traditional sales methods which were developed for small consumer sales, just won't work for large sales and why conventional selling methods are doomed to fail in major sales. Packed with real world examples, illuminating graphics, and informative case studies and backed by hard research data SPIN Selling is the million dollar key to understanding and producing record breaking high end sales performance. Sales Behavior and Sales Success. Obtaining Commitment: Closing the Sale. Customer Needs in the Major Sale. The SPIN Strategy. Giving Benefits in Major Sales. Preventing Objections. Preliminaries: Opening the Call. Turning Theory into Practice.\u003cbr\u003eASIN: 0070511136\u003cbr\u003eVSKU: 4EKGY3007TI4_ns\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Neil Rackham\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":40998239633466,"sku":"4EKGY3007TI4_ns","price":4.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0070511136-0_d294b1c1-c2ff-4641-bb67-d7432e780608.jpg?v=1757179039"},{"product_id":"the-challenger-sale-taking-control-of-the-customer-conversation-2","title":"The Challenger Sale: Taking Control of the Customer Conversation","description":"What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.\nThe need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.\nBased on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.\nInstead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.\nThe things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.\u003cbr\u003eASIN: 1591844355\u003cbr\u003eVSKU: 4EKGY3007NZ2_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Dixon, Matthew|Adamson, Brent\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41015864131642,"sku":"4EKGY3007NZ2_ns","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1591844355-0_104e38df-58af-42e9-aa1f-73d66abd1a1d.jpg?v=1758215982"},{"product_id":"play-bigger-how-pirates-dreamers-and-innovators-create-and-dominate-markets","title":"Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets","description":"The founders of a respected Silicon Valley advisory firm reveal a groundbreaking business strategy called category design.\nWinning today isn’t about beating the competition at the old game. It’s about inventing a whole new game―defining a new market category, developing it, and achieving market domination over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose.\nIn this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”―the legendary startups and companies such as Amazon, Salesforce, Uber, and IKEA―that give us new ways of living, thinking or doing business, often solving problems we didn’t know we had.\nIn Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying this framework, companies can unlock explosive business growth, create new demand where none existed, and condition customers’ brains so they change their expectations and buying habits. While this discipline defines the tech industry, it applies to every kind of industry and even to personal careers.\nCrossing the Chasm revolutionized how we think about new products in an existing market. The Innovator’s Dilemma taught us about disrupting an aging market. Now, Play Bigger is transforming business once again, showing us how to create the market itself.\nThis playbook for entrepreneurs, founders, and executives reveals: A New Business Strategy: Learn the discipline of category design, a proven framework for building a legendary business that creates and dominates its own market. The Category King Playbook: Discover why companies that create new categories―the “category kings”―capture over 76% of their market’s value, and how you can become one. Different is Greater than Better: Understand the critical mistake most companies make: focusing on having the “best” product while losing to competitors who build a “different” and legendary category. A Guide to Entrepreneurship: Whether you’re a founder of a new startup or an executive in a Fortune 500 company, learn the strategies used by Silicon Valley’s most successful companies to create new demand and redefine industries.\u003cbr\u003eASIN: 0062407619\u003cbr\u003eVSKU: DBV.0062407619.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Ramadan, Al|Peterson, Dave|Lochhead, Christopher|Maney, Kevin\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41018274480186,"sku":"DBV.0062407619.G","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0062407619-0.jpg?v=1758389506"},{"product_id":"delivering-happiness","title":"Delivering Happiness","description":"Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.\n\nAs the CEO of one of Fortune Magazine's \"Best Companies to Work For,\" Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money, and change the world. In Delivering Happiness, he shares the tools of the trade he's learned in business and life, from starting a worm farm to running a pizza business, to working at Zappos–a company so impressive that Amazon acquired it for over $1.2 billion.\n\nFast-paced and down-to-earth, Delivering Happiness shows how a different kind of corporate culture is a powerful model for achieving success, and concentrating on the happiness of those around you can dramatically increase your own.\u003cbr\u003eASIN: 0446576220\u003cbr\u003eVSKU: DBV.0446576220.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Hsieh, Tony\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41042436128826,"sku":"DBV.0446576220.G","price":4.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0446576220-0.jpg?v=1759856341"},{"product_id":"zig-ziglars-secrets-of-closing-the-sale-for-anyone-who-must-get-others-to-say-yes","title":"Zig Ziglar's Secrets of Closing the Sale: For Anyone Who Must Get Others to Say Yes!","description":"Learn the secrets of persuasion and successful salesmanship from bestselling author Zig Ziglar in this inspirational book.\n\nDoctors, housewives, ministers, parents, teachers...everyone has to \"sell\" their ideas and themselves to be successful. This guide by America’s #1 professional in the art of persuasion focuses on the most essential part of the sale—how to make them say \"Yes, I will!\"\n\nZig Ziglar lets you in on the secrets of his own sure-fire, tested methods:\n\n• Over 100 successful closings for every kind of persuasion\n• Over 700 questions that will open your eyes to new possibilities you may have overlooked\n• How to paint word pictures and use your imagination to get results\n• Professional tips from America's 100 most successful salespeople\n\nDo what millions of Americans have already done—open this book and start learning from Zig Ziglar's Secrets of Closing the Sale!\u003cbr\u003eASIN: 0425081028\u003cbr\u003eVSKU: DBV.0425081028.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Ziglar, Zig\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41050717192250,"sku":"DBV.0425081028.A","price":5.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0425081028-0.jpg?v=1760375471"},{"product_id":"the-complete-book-of-food-counts-9th-edition-the-book-that-counts-it-all","title":"The Complete Book of Food Counts, 9th Edition: The Book That Counts It All","description":"The phenomenal bestseller! Newly revised and updated! Thousands of new listings!\n\nTHE INDISPENSABLE ONE-VOLUME REFERENCE FROM CORINNE T. NETZER, AMERICA’S #1 AUTHORITY ON THE NUTRITIONAL CONTENT OF FOOD\n\nAre you counting your calories, carbs, or fat grams? Watching your cholesterol? Boosting protein or fiber? Whatever your nutritional needs, this completely revised and updated ninth edition of The Complete Book of Food Counts is the most authoritative, up-to-date reference you can buy. Featuring thousands more listings (and more choices) than ever before, this vital reference provides all the essential counts you need to know for generic and brand-name foods—as well as the latest gourmet and health foods and a variety of ethnic cuisines. Whether it’s fresh or frozen, fast-food or slow-cooked, The Complete Book of Food Counts is an A to Z guide to the choices in your supermarket aisles, at your local farmer’s market, or served in your favorite restaurants!\n\n• Calorie counts\n• Carbohydrate grams\n• Cholesterol milligrams\n• Sodium milligrams\n• Protein grams\n• Fat grams\n• Fiber grams\nPLUS\n• A conversion table for weight and capacity measures\n• Alphabetized listing for easy reference\n• And much, much more\n\nTHE COMPLETE BOOK OF FOOD COUNTS\u003cbr\u003eASIN: 0440245613\u003cbr\u003eVSKU: DBV.0440245613.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Netzer, Corinne T.\u003cbr\u003eBinding: Mass Market Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41064431255610,"sku":"DBV.0440245613.A","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0440245613-0.jpg?v=1761067388"},{"product_id":"delivering-happiness-1","title":"Delivering Happiness","description":"Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos.\n\nAs the CEO of one of Fortune Magazine's \"Best Companies to Work For,\" Tony Hsieh knows that keeping people happy is the key to professional growth and harmony. It might sound crazy, but Hsieh believes that we can prioritize company culture, make money, and change the world. In Delivering Happiness, he shares the tools of the trade he's learned in business and life, from starting a worm farm to running a pizza business, to working at Zappos–a company so impressive that Amazon acquired it for over $1.2 billion.\n\nFast-paced and down-to-earth, Delivering Happiness shows how a different kind of corporate culture is a powerful model for achieving success, and concentrating on the happiness of those around you can dramatically increase your own.\u003cbr\u003eASIN: 0446576220\u003cbr\u003eVSKU: DBV.0446576220.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Hsieh, Tony\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41163632181306,"sku":"DBV.0446576220.A","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0446576220-0_21a4c88f-5d97-4c74-ae0e-7238e5d34bff.jpg?v=1766943090"},{"product_id":"how-to-master-the-art-of-selling-2","title":"How to Master the Art of Selling","description":"After he learned the world's best sales techniques, Tom Hopkins applied his new skills and earned more than one million dollars in just three years.\n\nNow, in this fully updated and revised edition of the million copy seller, Hopkins shows how you can succeed in the profession of selling. Learn:\nHow to create the perfect selling climate Specific questions and tie-downs Referral and non referral prospecting How to \"sell\" the most important people you know Effective phone techniques How to finesse the first meeting How to handle objections and what to do when you hear the word \"no\" How to test different closes and master sixteen powerful closes How to plan for greatest selling impact And he shows you how his great selling techniques can be yours!\u003cbr\u003eASIN: 0446692743\u003cbr\u003eVSKU: DBV.0446692743.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Hopkins, Tom\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41203719635002,"sku":"DBV.0446692743.A","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0446692743-0_2697a38e-ca42-4367-822c-036601fb1507.jpg?v=1769101822"},{"product_id":"secrets-of-question-based-selling-how-the-most-powerful-tool-in-business-can-double-your-sales-results-top-selling-books-to-increase-profit-money-books-for-growth","title":"Secrets of Question-Based Selling: How the Most Powerful Tool in Business Can Double Your Sales Results (Top Selling Books to Increase Profit, Money Books for Growth)","description":"Unlock the power of question-based selling and skyrocket your sales success\nThe Secrets of Question-Based Selling is the ultimate guide to mastering the art of asking the right questions to close deals and build strong customer relationships.\nIn this updated and expanded second edition, renowned sales expert Tom Freese shares his proven techniques and strategies for leveraging the power of questions to uncover customer needs, overcome objections, and win more business.\nKey Features: Question-Based Selling Methodology: Learn the step-by-step process of engaging customers through strategic questioning techniques. Sales Success Strategies: Gain practical insights and actionable tips to enhance your sales skills and boost your performance. Customer-Centric Approach: Understand the importance of aligning your selling process with the needs and priorities of your customers. Relationship Building: Discover how asking the right questions can strengthen customer relationships and foster long-term loyalty. Build rapport, understand customer motivations, and deliver personalized solutions that meet their unique needs. Updated and Expanded Content: This second edition features new case studies, examples, and insights from the evolving sales landscape. Stay ahead of the game with the latest strategies and techniques for question-based selling.\nEnhance your sales effectiveness and achieve breakthrough results with The Secrets of Question-Based Selling. Whether you're a sales professional, entrepreneur, or business owner, this book provides the tools and knowledge to transform your sales approach and close deals with confidence. Embrace the power of strategic questioning and unleash your sales potential!\nReal testimonials about the power of The Secrets of Question-Based Selling:\n\"After I sent my team to the Question Based Selling program, not only was the feedback from the training outstanding, but we experienced an immediate positive impact in results.\" ―Jim Cusick, vice president of sales, SAP America, Inc.\n\"Following the program, even our most experienced salespeople raved, saying QBS was the best sales training they have ever experienced!\" ―Alan D. Rohrer, director of sales, Hewlett Packard\u003cbr\u003eASIN: 1402287526\u003cbr\u003eVSKU: DBV.1402287526.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Freese, Thomas\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41208531517498,"sku":"DBV.1402287526.A","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1402287526-0.jpg?v=1769361785"},{"product_id":"raving-fans-a-revolutionary-approach-to-customer-service","title":"Raving Fans: A Revolutionary Approach To Customer Service","description":"Written in the parable style of The One Minute Manager, Raving Fans uses a brilliantly simple and charming story to teach how to define a vision, learn what a customer really wants, institute effective systems, and make Raving Fan Service a constant feature--not just another program of the month.\n\nAmerica is in the midst of a service crisis that has left a wake of disillusioned customers from coast to coast. Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.\n\"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.\"\nThis, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.\u003cbr\u003eASIN: 0688123163\u003cbr\u003eVSKU: 4EKGY300723A_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Ken Blanchard|Sheldon Bowles\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41221588451386,"sku":"4EKGY300723A_ns","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0688123163-0.jpg?v=1770054106"},{"product_id":"sales-dogs-you-dont-have-to-be-an-attack-dog-to-explode-your-income","title":"Sales Dogs: You Don't Have to Be an Attack Dog to Explode Your Income","description":"The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't think it is important to know how to sell.\nSalesDogs was written as a \"how-to\" guide to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more.\nThe book quickly de-bunks the idea that you have to be an overly aggressive \"attack dog\" to be successful. It uses the metaphor of \"man's best friend\" to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different \"breeds\" or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same.\nWhile the book is fun and engaging, it also dives deep into the personal development issues that block a person's ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of \"selling,\" those who need to train others to sell and those who want to simply get better quicker.\u003cbr\u003eASIN: 1937832023\u003cbr\u003eVSKU: DBV.1937832023.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Singer, Blair\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41276284338234,"sku":"DBV.1937832023.A","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1937832023-0.jpg?v=1772817202"},{"product_id":"crossing-the-chasm-3rd-edition-marketing-and-selling-disruptive-products-to-mainstream-customers-collins-business-essentials-1","title":"Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials)","description":"The bible for bringing cutting-edge products to larger markets is now revised and updated with new insights into the realities of high-tech marketing.\nWith over a million copies sold, Geoffrey A. Moore’s classic has become the definitive model for any company launching disruptive innovations.\nWhy do most high-tech ventures fail? They fall into the chasm―the vast gap between the first wave of visionary early adopters and the lucrative mainstream market. If you can’t cross this chasm, your technology is doomed.\nThis bestselling guide provides a repeatable framework for navigating the perilous transition from a handful of early adopters to a profitable mainstream market: The Technology Adoption Life Cycle: Learn to identify the five distinct customer segments―from Innovators to Laggards―and understand why the gap between visionaries and pragmatists is the point of greatest failure. Target the Point of Attack: Discover how to select a single beachhead market segment that is big enough to matter but small enough to win, focusing all your resources to achieve market leadership quickly. Assemble the Invasion Force: Master the \"whole product\" concept to create a complete, compelling solution by building tactical alliances with the right partners to satisfy the demands of pragmatic buyers. Define the Battle: Learn to create your competition and use strategic positioning to make your product the only logical choice for your target customers, making it easier for them to buy.\u003cbr\u003eASIN: 0062292986\u003cbr\u003eVSKU: DBV.0062292986.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Moore, Geoffrey A.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41283761176634,"sku":"DBV.0062292986.A","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0062292986-0_508b4255-d181-4593-ac69-1486f2c8871b.jpg?v=1773164180"},{"product_id":"1-page-marketing-plan-1","title":"1-Page Marketing Plan","description":"Your Entire Marketing Strategy on One Page\n\nTo build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done.\n\nIn The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.\n\nWhether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth.\n\nIn this groundbreaking new book you’ll discover:\n• How to get new customers, clients or patients and how to make more profit from existing ones.\n• Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses.\n• How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money.\n• A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan.\n• How to annihilate competitors and make yourself the only logical choice.\n• How to get amazing results on a small budget using the secrets of direct response marketing.\n• How to charge high prices for your products and services and have customers actually thank you for it.\u003cbr\u003eASIN: 1989025013\u003cbr\u003eVSKU: DBV.1989025013.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Dib, Allan\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41299960561722,"sku":"DBV.1989025013.G","price":4.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1989025013-0_a49b3c44-4901-4381-8f50-572d76981802.jpg?v=1774028758"},{"product_id":"the-challenger-sale-taking-control-of-the-customer-conversation","title":"The Challenger Sale: Taking Control of the Customer Conversation","description":"What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.\nThe need to understand what top-performing reps are doing that their average performing colleagues are not drove Matthew Dixon, Brent Adamson, and their colleagues at Corporate Executive Board to investigate the skills, behaviors, knowledge, and attitudes that matter most for high performance. And what they discovered may be the biggest shock to conventional sales wisdom in decades.\nBased on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions. The authors' study found that every sales rep in the world falls into one of five distinct profiles, and while all of these types of reps can deliver average sales performance, only one-the Challenger- delivers consistently high performance.\nInstead of bludgeoning customers with endless facts and features about their company and products, Challengers approach customers with unique insights about how they can save or make money. They tailor their sales message to the customer's specific needs and objectives. Rather than acquiescing to the customer's every demand or objection, they are assertive, pushing back when necessary and taking control of the sale.\nThe things that make Challengers unique are replicable and teachable to the average sales rep. Once you understand how to identify the Challengers in your organization, you can model their approach and embed it throughout your sales force. The authors explain how almost any average-performing rep, once equipped with the right tools, can successfully reframe customers' expectations and deliver a distinctive purchase experience that drives higher levels of customer loyalty and, ultimately, greater growth.\u003cbr\u003eASIN: 1591844355\u003cbr\u003eVSKU: DBV.1591844355.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Dixon, Matthew|Adamson, Brent\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41299993264186,"sku":"DBV.1591844355.A","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1591844355-0.jpg?v=1774030078"},{"product_id":"purple-cow-new-edition-transform-your-business-by-being-remarkable","title":"Purple Cow, New Edition: Transform Your Business by Being Remarkable","description":"The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.\n\nFew authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of readers around the world, he has taught generations of readers how to make remarkable products and spread powerful ideas.\n\nIn Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product. In a world that grows noisier by the day, Godin's challenge has never been more relevant to writers, marketers, advertisers, entrepreneurs, makers, product managers, and anyone else who has something to share with the world.\u003cbr\u003eASIN: 1591843170\u003cbr\u003eVSKU: 4EKGU9008ENS_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Godin, Seth\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41302234824762,"sku":"4EKGU9008ENS_ns","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1591843170-0.jpg?v=1774287521"},{"product_id":"endless-referrals-third-edition","title":"Endless Referrals, Third Edition","description":"The definitive guide to turning casual contacts into solid sales opportunities\n\nIn this fully revised edition, Bob Burg builds on his proven relationship-building principles to bring even more clients to your door and helps you attract only those who are interested in what you sell. He shows how to maximize your daily contacts, utilize your tools both online and off, leverage your relationships, and generate ongoing sales opportunities.\n\"If you're serious about your sales career, whether you are selling a product, service, or yourself, master the contents of this book and you will practically guarantee your future success.\"\n--Tom Hopkins, author of How to Master the Art of Selling\n\"Bob Burg has long been the authority on connecting with clients and building win-win relationships. Endless Referrals should be required reading for sales professionals and entrepreneurs everywhere.\"\n-- Gary Keller, Founder and Chairman of the Board of Keller Williams Realty Intl. and author of The Millionaire Real Estate Investor\n\"I've found that acquiring business is the toughest challenge for professional services providers. Thankfully, Bob Burg provides pragmatic and effective techniques to smash that challenge to bits, whether using mail, phone, email, or a polite tap on the shoulder.\"\n--Alan Weiss, Ph.D., author Million Dollar Consulting\n\"Bob Burg opens the floodgates to Fort Knox with this book. I like the simple, easy to understand, practical way he outlines the exact way to find endless referrals. A treasure.\"\n--Dottie Walters, author of Speak \u0026amp; Grow Rich\n\"A no-nonsense approach to building your business through relationships.\"\n--Jane Applegate, syndicated Los Angeles Times columnist\u003cbr\u003eASIN: 0071462074\u003cbr\u003eVSKU: DBV.0071462074.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Burg, Bob\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41305942032442,"sku":"DBV.0071462074.G","price":4.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0071462074-0_78547837-70f2-4ca3-ae25-7018df24d238.jpg?v=1774374066"},{"product_id":"getting-naked-a-business-fable","title":"GETTING NAKED: A BUSINESS FABLE","description":"Another extraordinary business fable from the New York Times bestselling author Patrick Lencioni\nWritten in the same dynamic style as his previous bestsellers including The Five Dysfunctions of a Team, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients. Offers a key resource for gaining competitive advantage in tough times Shows why the quality of vulnerability is so important in business Includes ideas for inspiring customer and client loyalty Written by the highly successful consultant and business writer Patrick Lencioni\nThis new book in the popular Lencioni series shows what it takes to gain a real and lasting competitive edge.\u003cbr\u003eASIN: 0787976393\u003cbr\u003eVSKU: 4EKGU9007BE4_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Lencioni, Patrick\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41321415868474,"sku":"4EKGU9007BE4_ns","price":4.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0787976393-0.jpg?v=1774891514"},{"product_id":"predictable-revenue-turn-your-business-into-a-sales-machine-with-the-100-million-best-practices-of-salesforce-com","title":"Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com","description":"GROW REVENUE BY 300% OR MORE AND MAKE IT PREDICTABLE...\n\n\"Alexander Graham Bell discovered the telephone, Thomas Edison discovered electricity and Aaron Ross discovered the Enterprise Market for Salesforce.com.\"\nSHELLY DAVENPORT - VP Worldwide Sales at Replicon \u0026amp; ex-VP Corporate Sales at Salesforce.com\n\nDiscover the outbound sales process that, in just a few years, helped add $100 million in recurring revenue to Salesforce.com, almost doubling their enterprise growth... with zero cold calls.\n\nThis is NOT another book about how to cold call or close deals. This is an entirely new kind of sales bible for CEOs, entrepreneurs and sales VPs to help you build a sales machine. What does it take for your sales team to generate as many highly-qualified new leads as you want, create predictable revenue, and meet your financial goals without your constant focus and attention?\nLEARN INSIDE How an outbound sales process (\"Cold Calling 2.0\"), that without cold calls or a marketing budget, can generate a 9% response rate and millions of dollars from cold prospects. The Seven Fatal Sales Mistakes CEOs and Sales VPs (even experienced ones) make time and time again. How outbound sales and selling can be friendly, helpful and enjoyable. How to develop self-managing sales teams, turning your employees into mini-CEOs. And more... WHAT PEOPLE ARE SAYING ABOUT PREDICTABLE REVENUE\n\"I couldn't put it down. It's saved me so much time, and now revenue is ramping up. After reading the book, we closed major deals immediately with the strategies.\" KURT DARADICS CEO, Freedom Speaks \/ CitySourced.com\n\"Reading Predictable Revenue is like having a delicious conversation with a sales guru who generously shares his sales process, results and lessons learned. I'm so impressed, energized and refreshed to hear such relevance mixed with humor and unabashed logic. This book is honest, relevant and logical and it's rated A++ because it's guaranteed to make you think and convinces you to change things up....fast. Now, please excuse me as I'm running out to a funeral for my phone. After reading my favorite chapter on RIP Cold Calling there's no doubt its dead and gone and Aaron tells us why.\"JOSIANE FEIGON, CEO of TeleSmart and author of Smart Selling on the Phone and Online\n\"I just finished reading your book. Unbelievable! I now know what's wrong with our sales process...\"PAT SHAH, CEO, SurchSquad\n\"I have read Predictable Revenue and it's Entrepreneurial Crack!\" DAMIEN STEVENS, CEO, Servosity\n\"Working with Aaron Ross has been nothing short of amazing! His methods applied to our sales organization helped us produce a profitable and scalable new stream of predictable revenue. We saw at least 40+% new business growth. The best part is, we had a blast while doing it!\" MICHAEL STONE, VP Sales and Strategy, WPromote (#1 ranked Search Marketing Firm on the Inc. 500)\nFor A Summary...google \"Why Salespeople Shouldn't Prospect\"\u003cbr\u003eASIN: 0984380213\u003cbr\u003eVSKU: 4EKGU9007R9T_ns\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Ross, Aaron|Tyler, Marylou\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41357046579258,"sku":"4EKGU9007R9T_ns","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0984380213-0.jpg?v=1775583084"},{"product_id":"be-bold-and-win-the-sale-get-out-of-your-comfort-zone-and-boost-your-performance","title":"Be Bold and Win the Sale: Get Out of Your Comfort Zone and Boost Your Performance","description":"WHAT’S THE KEY TO SALES SUCCESS?BOLDNESS.\n\"Jeff Shore shows how to gain the essential confidence that is the first step to a great sales career.\" -- Neil Rackham, bestselling author of SPIN Selling\n\"This book is loaded with great ideas to educate, inspire, and make you unstoppable in sales.\" -- Brian Tracy, bestselling author of Unlimited Sales Success\nIncludes interviews with Daniel Pink, Larry Winget, Linda Richardson, and many others\nThe most common challenge every sales professional must overcome is not indecisive customers, inferior products, or innovative competitors. It's the discomfort you feel when initiating calls, dealing with difficult customers, and asking for the sale. Sales expert Jeff Shore argues that boldness is required to embrace this discomfort and leverage it to land the sale. And it is a skill that can be learned. In this inspiring, humor-filled guide, he teaches you: How to figure out exactly what inhibits you Why you make certain decisions in moments of discomfort How to train your brain to prepare for uncomfortable moments How your customer's own discomforts affect his or her purchase decisions\nFeaturing self-assessment tools, hands-on exercises, and case studies showing Shore's methods in action, Be Bold and Win the Sale is an indispensable resource for any sales professional.\u003cbr\u003eASIN: 0071829229\u003cbr\u003eVSKU: DBV.0071829229.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Shore, Jeff\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41365025095738,"sku":"DBV.0071829229.G","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0071829229-0.jpg?v=1776193541"},{"product_id":"masters-of-disaster-the-ten-commandments-of-damage-control","title":"Masters of Disaster: The Ten Commandments of Damage Control","description":"Whether you're a politician caught with his pants down, an investment bank accused of accounting improprieties, or even a family-owned restaurant with a lousy Yelp review, a crisis doesn't have to be the make-or-break moment of your career. Correctly managed, even the most embarrassing \"reply all\" can quickly become a thing of the past. In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.\u003cbr\u003eASIN: 113727896X\u003cbr\u003eVSKU: DBV.113727896X.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Lehane, Christopher|Fabiani, Mark|Guttentag, Bill\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41368878972986,"sku":"DBV.113727896X.A","price":4.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/113727896X-0.jpg?v=1776455023"},{"product_id":"the-challenger-customer-selling-to-the-hidden-influencer-who-can-multiply-your-results","title":"The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results","description":"Four years ago, the bestselling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.\n\nPicture your ideal customer: friendly, eager to meet, ready to coach you through the sale and champion your products and services across the organization. It turns out that’s the last person you need.\n\nMost marketing and sales teams go after low-hanging fruit: buyers who are eager and have clearly articulated needs. That’s simply human nature; it’s much easier to build a relationship with someone who always makes time for you, engages with your content, and listens attentively. But according to brand-new CEB research—based on data from thousands of B2B marketers, sellers, and buyers around the world—the highest-performing teams focus their time on potential customers who are far more skeptical, far less interested in meeting, and ultimately agnostic as to who wins the deal. How could this be?\n\nThe authors of The Challenger Customer reveal that high-performing B2B teams grasp something that their average-performing peers don’t: Now that big, complex deals increasingly require consensus among a wide range of players across the organization, the limiting factor is rarely the salesperson’s inability to get an individual stakeholder to agree to a solution. More often it’s that the stakeholders inside the company can’t even agree with one another about what the problem is.\n\nIt turns out only a very specific type of customer stakeholder has the credibility, persuasive skill, and will to effectively challenge his or her colleagues to pursue anything more ambitious than the status quo. These customers get deals to the finish line far more often than friendlier stakeholders who seem so receptive at first. In other words, Challenger sellers do best when they target Challenger customers.\n\nThe Challenger Customer unveils research-based tools that will help you distinguish the \"Talkers\" from the \"Mobilizers\" in any organization. It also provides a blueprint for finding them, engaging them with disruptive insight, and equipping them to effectively challenge their own organization.\u003cbr\u003eASIN: 1591848156\u003cbr\u003eVSKU: DBV.1591848156.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Adamson, Brent|Dixon, Matthew|Spenner, Pat|Toman, Nick\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41368922914874,"sku":"DBV.1591848156.VG","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1591848156-0.jpg?v=1776459152"},{"product_id":"selling-the-invisible-a-field-guide-to-modern-marketing","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:\n\nGreatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear \u0026amp; Seeing the Forest Around the Falling Trees.\u003cbr\u003eASIN: 0446672319\u003cbr\u003eVSKU: DBV.0446672319.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Beckwith, Harry\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41370981793850,"sku":"DBV.0446672319.G","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0446672319-0.jpg?v=1776619828"},{"product_id":"dry-10th-anniv-ed","title":"Dry 10Th Anniv. Ed.","description":"The Tenth Anniversary Edition of the New York Times bestselling book that has sold over half a million copies in paperback.\n\n\"I was addicted to \"Bewitched\" as a kid. I worshipped Darren Stevens the First. When he'd come home from work and Samantha would say, ‘Darren, would you like me to fix you a drink?' He'd always rest his briefcase on the table below the mirror in the foyer, wipe his forehead with a monogrammed handkerchief and say, ‘Better make it a double.'\" (from Chapter Two)\n\nYou may not know it, but you've met Augusten Burroughs. You've seen him on the street, in bars, on the subway, at restaurants: a twentysomething guy, nice suit, works in advertising. Regular. Ordinary. But when the ordinary person had two drinks, Augusten was circling the drain by having twelve; when the ordinary person went home at midnight, Augusten never went home at all. Loud, distracting ties, automated wake-up calls and cologne on the tongue could only hide so much for so long. At the request (well, it wasn't really a request) of his employers, Augusten lands in rehab, where his dreams of group therapy with Robert Downey Jr. are immediately dashed by grim reality of fluorescent lighting and paper hospital slippers. But when Augusten is forced to examine himself, something actually starts to click and that's when he finds himself in the worst trouble of all. Because when his thirty days are up, he has to return to his same drunken Manhattan life―and live it sober. What follows is a memoir that's as moving as it is funny, as heartbreaking as it is true. Dry is the story of love, loss, and Starbucks as a Higher Power.\u003cbr\u003eASIN: 125003440X\u003cbr\u003eVSKU: DBV.125003440X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Burroughs, Augusten\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41370989559866,"sku":"DBV.125003440X.G","price":5.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/125003440X-0.jpg?v=1776620503"},{"product_id":"major-account-sales-strategy-1","title":"Major Account Sales Strategy","description":"An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success\nKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.\nBased on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours.\nFrom a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.\u003cbr\u003eASIN: 0070511144\u003cbr\u003eVSKU: DBV.0070511144.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Neil Rackham\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. 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Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better - fast.\nCoaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation.\nYou will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster.\nWinner of Five International Best Book Awards, Coaching Salespeople Into Sales Champions is your tactical, step-by-step playbook for any people manager looking to: Boost sales, productivity and personal accountability, while reducing your workload Conduct customer\/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunities Achieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of business Design, launch and sustain a successful internal coaching program Turn-around underperformers in 30 days or less Build deeper trust and handle difficult conversations by creating alignment around each person’s goals and your objectives Coach and retain your top performers Collaborate more powerfully and communicate like a world-class leader\nTraining develops salespeople. Coaching develops sales champions. Your new competitive edge.\u003cbr\u003eASIN: 0470142510\u003cbr\u003eVSKU: 4EKGU9006DLK_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Rosen, Keith\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. 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Raving Fans includes startling new tips and innovative techniques that can help anyone create a revolution in any workplace--and turn their customers into raving, spending fans.\n\"Your customers are only satisfied because their expectations are so low and because no one else is doing better. Just having satisfied customers isn't good enough anymore. If you really want a booming business, you have to create Raving Fans.\"\nThis, in a nutshell, is the advice given to a new Area Manager on his first day--in an extraordinary business book that will help everyone, in every kind of organization or business, deliver stunning customer service and achieve miraculous bottom-line results.\u003cbr\u003eASIN: 0688123163\u003cbr\u003eVSKU: DBV.0688123163.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Ken Blanchard|Sheldon Bowles\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41379907665978,"sku":"DBV.0688123163.A","price":4.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0688123163-0_69ace8a5-8495-48ec-bb93-a56019cde604.jpg?v=1777140251"},{"product_id":"inside-the-tornado-strategies-f","title":"INSIDE THE TORNADO: STRATEGIES F","description":"In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.\nOnce a product \"crosses the chasm\" it is faced with the \"tornado,\" a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.\u003cbr\u003eASIN: 0060745819\u003cbr\u003eVSKU: 4EKTGN001658_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Moore, Geoffrey A.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41382216106042,"sku":"4EKTGN001658_ns","price":4.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0060745819-0.jpg?v=1777313953"},{"product_id":"the-sales-magnet-how-to-get-more-customers-without-cold-calling","title":"The Sales Magnet: How to Get More Customers Without Cold Calling","description":"In The Sales Magnet: How to Get More Customers Without Cold Calling, prospect-attraction expert Kendra Lee reveals exactly how to reach your ideal contacts using approaches that work best for you. You'll discover a multitude of tips to create a steady rush of new opportunities - all designed to get prospects coming to you, asking for your assistance because they know about you and want to work with you, including: Attraction strategies to make prospects feel you’ve reached out to make a personal connection. Digital media approaches to draw out elusive, unresponsive prospects Collaborative techniques to engage prospects and magnify your results Tools, templates, and downloadable resources you can use right away!\u003cbr\u003eASIN: 0985782919\u003cbr\u003eVSKU: 4EKTGN001ODI_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kendra Lee\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41383603601466,"sku":"4EKTGN001ODI_ns","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0985782919-0.jpg?v=1777396579"},{"product_id":"kiss-bow-or-shake-hands-the-bestselling-guide-to-doing-business-in-more-than-60-countries","title":"Kiss, Bow, Or Shake Hands: The Bestselling Guide to Doing Business in More Than 60 Countries","description":"Your Passport to International Business Etiquette\n\nThe most authoritative and comprehensive text of its kind, Kiss, Bow, or Shake Hands, 2nd Edition is your must-have guide to proper international business protocol. With countries such as China and India taking on a more significant role in the global business landscape, you can't afford not to know the practices, customs, and philosophies of other countries.\n\nNow fully revised, updated, and expanded with over sixty country profiles, Kiss, Bow, or Shake Hands, 2nd Edition provides invaluable information on how to handle common business interactions with grace, respect, and an appreciation for different cultures.\u003cbr\u003eASIN: 1593373686\u003cbr\u003eVSKU: DBV.1593373686.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Morrison, Terri|Conaway, Wayne A.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41383653834810,"sku":"DBV.1593373686.G","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1593373686-0.jpg?v=1777397557"},{"product_id":"life-after-google-the-fall-of-big-data-and-the-rise-of-the-blockchain-economy","title":"Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy","description":"A FINANCIAL TIMES BOOK OF THE MONTH\n\nFROM THE WALL STREET JOURNAL: \"Nothing Mr. Gilder says or writes is ever delivered at anything less than the fullest philosophical decibel... Mr. Gilder sounds less like a tech guru than a poet, and his words tumble out in a romantic cascade.\"\n\n“Google’s algorithms assume the world’s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it’s wrong: the future depends on human action.” — Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future\n\nThe Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life after Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns.\n\nGoogle’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars….And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “aggregate and advertise” works—for a while—if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads.\n\nThe crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable.\n\nThe crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google.\n\nSilicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet.\n\nLife after Google is almost here.\n\nFor fans of \"Wealth and Poverty,\" \"Knowledge and Power,\" and \"The Scandal of Money.\"\u003cbr\u003eASIN: 1621575764\u003cbr\u003eVSKU: 4EKGRJ006WJ1_ns\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Gilder, George\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41388605702202,"sku":"4EKGRJ006WJ1_ns","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1621575764-0.jpg?v=1777828691"},{"product_id":"foundations-of-marketing","title":"Foundations of Marketing","description":"Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 6th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 6th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.\u003cbr\u003eASIN: 128542977X\u003cbr\u003eVSKU: DBV.128542977X.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Pride, William M.|Ferrell, O. 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May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41397057388602,"sku":"DBV.128542977X.A","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/128542977X-0.jpg?v=1778088393"},{"product_id":"seven-days-in-the-art-world-1","title":"Seven Days in the Art World","description":"\"An indelible portrait of a peculiar society.\" ―Vogue\nSarah Thornton's vivid ethnography―an international hit, now available in twenty translations―reveals the inner workings of the sophisticated subcultures that make up the contemporary art world. In a series of day-in-the-life narratives set in New York, Los Angeles, London, Basel, Venice, and Tokyo, Seven Days in the Art World explores the dynamics of creativity, taste, status, money, and the search for meaning in life. 8 illustrations\u003cbr\u003eASIN: 039333712X\u003cbr\u003eVSKU: DBV.039333712X.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Thornton, Sarah\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41402086916154,"sku":"DBV.039333712X.A","price":5.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/039333712X-0_39da96ba-8234-4e16-aa91-dca7fdb8db3f.jpg?v=1778265973"},{"product_id":"rain-making-attract-new-clients-no-matter-what-your-field","title":"Rain Making: Attract New Clients No Matter What Your Field","description":"Sell and Market Like a Pro!\n\nIn this new edition of his classic book, Rain Making, Ford Harding reveals step by step how--even if you've never sold a product in your life--you can become a top performer in your organization. Filled with easy-to-use strategies, checklists, tables, and guides, this book shows you how to:\nWrite articles for professional publications Make cold calls like a sales pro Network to build a lasting customer base Develop a winning sales strategy\nWith this book at your fingertips, you'll get the marketing and sales skills you need to survive--and flourish--one sale at a time!\u003cbr\u003eASIN: 1598695886\u003cbr\u003eVSKU: DBV.1598695886.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Harding, Ford\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41415222951994,"sku":"DBV.1598695886.G","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1598695886-0.jpg?v=1778695359"},{"product_id":"words-that-sell-more-than-6000-entries-to-help-you-promote-your-products-services-and-ideas","title":"Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas","description":"More than 6,000 words and phrases that make the difference between \"yadda-yadda-yadda\" and copy that sells\nLooking for a better way to say \"authentic?\" Words That Sell gives you 57 alternatives. How about \"appealing?\" Take your pick from 76 synonyms. You'll even find more than 100 variations on \"exciting.\" Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more\nRoget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.\nFind the perfect words and phrases to win over customers\nGrabbers that get attention:\nNo-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...\nDescriptions and benefits that create appeal:\nIrresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *\nClinchers to win over your customer:\nReap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee\nSpecial strategies that seal the deal:\nFive-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift\u003cbr\u003eASIN: 0071467858\u003cbr\u003eVSKU: DBV.0071467858.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bayan, Richard\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41419895701562,"sku":"DBV.0071467858.G","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0071467858-0.jpg?v=1778866866"},{"product_id":"versatile-selling-adapting-your-style-so-customers-say-yes-wilson-learning-library","title":"Versatile Selling: Adapting Your Style so Customers Say \"Yes!\" (Wilson Learning Library)","description":"This classic adapts the concepts of The Social Styles Handbook for salespeople. It teaches the powerful, yet simple skill of Versatility - the ential ability to read and adapt to the natural behavior of your customers. Versatility makes customers feel comfortable and ready to buy, so sales increase measurably. It's been used by more than one million people around the world. If you learn to be Versatile, ou will see immediate, direct results.\u003cbr\u003eASIN: 9077256032\u003cbr\u003eVSKU: DBV.9077256032.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Wilson, Larry\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41419943772218,"sku":"DBV.9077256032.A","price":4.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/9077256032-0.jpg?v=1778869095"},{"product_id":"customer-centered-selling-sales-techniques-for-a-new-world-economy","title":"Customer Centered Selling: Sales Techniques for a New World Economy","description":"This revised edition of Robert Jolles’s classic book on sales technique features brand new material throughout, including illustrations, teaching aids, coaching techniques, and true implementation strategies!\n\nWhen you have a process, you have a way of measuring what you are doing. When you can measure it—you can fix it!\n\nCustomer Centered Selling teaches the secrets of the world-famous Xerox sales training by reversing the conventional selling practices of searching for customer needs, pitching product, and adopting an order-taking mentality. Jolles provides a systematic, repeatable, predictable approach that teaches how to anticipate and influence behavior by studying and understanding the client’s \"Decision Cycle\" and critical \"Decision Points.\" Through the use of case studies, interactive activities, and job aids, anyone—from a seasoned sales professional to a manager or parent—can not only learn the power to influence behavior, but can implement these ideas as well. Put to good use by Toyota, Disney, NASA, Nortel, General Electric, a dozen universities, and more than fifty financial institutions, Customer Centered Selling provides a step-by-step, consultative process that inspires as it teaches.\u003cbr\u003eASIN: 143914463X\u003cbr\u003eVSKU: DBV.143914463X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Jolles, Rob\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41419966578746,"sku":"DBV.143914463X.G","price":4.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/143914463X-0.jpg?v=1778869826"},{"product_id":"major-account-sales-strategy-2","title":"Major Account Sales Strategy","description":"An Arsenal of Shrewd Tactics and Winning Strategies to Make You a Major Account Sales Success\nKnowing how to get to the decision maker, deal with the competition, understand buyer psychology, and service the client--these are the keys to success when you need to nail down major accounts. Now, for the first time, here's a book of practical, proven-effective strategies and tactics for the entire major account sales cycle.\nBased on Neil Rackham's exhaustive research, the strategies you'll find here will enable you to . . . Tailor your selling strategy to match each step in the client's decision-making process. Ensure that you won't lose your customers because you'll know the psychology of the buyer and how to respond to their doubts. Gain entry to accounts through many different windows of opportunity. Deal with competitive situations, take on bigger competitors, and win using strategies that the author's meticulous research shows are employed by the most successful salespeople. Handle negotiations, concessions on price, and term agreements skillfully and effectively. Offer the ongoing technical and maintenance support that keeps your major accounts yours.\nFrom a world-renowned sales innovator, this first-of-a-kind A-to-Z presentation of major account strategy puts sales success in your hands. Make it yours today. Read Major Account Sales Strategy.\u003cbr\u003eASIN: 0070511144\u003cbr\u003eVSKU: DBV.0070511144.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Neil Rackham\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41422695301178,"sku":"DBV.0070511144.VG","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0070511144-0_e57ca14f-30b2-422d-a830-f46c144ea98f.jpg?v=1779128922"},{"product_id":"the-product-managers-handbook-4-e","title":"The Product Manager's Handbook 4\/E","description":"The essential guide to seamless product management for today's fluid, unpredictable business world\n\nLong considered the most useful and insightful guide of its kind, The Product Manager's Handbook, now in its 4th edition, gives you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques, leadership and business competencies and life-cycle management.\nThis indispensable resource for those managing non-software offerings (capital goods, consumer products, medical equipment, services, etc.) provides tools to help product managers get started. And it can help experienced product managers by reminding them about the basics.\n\nThe Product Manager's Handbook shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products―from initial design through the post-purchase experience. If your job is to create and commercialize products, it provides the information you need to:\nBalance breakthroughs and line extensions Create business cases―including competitive assessment, market requirements, and risk reduction Conduct gate reviews and beta testing and manage scope creep Get everything in order for a smooth product launch For those who manage existing lines, this guide provides:\nSpecific tips for each of the 4Rs of product life-cycle management Brand guidelines Approaches to customer message management Advice on working with sales and the channel Clear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and organizational managers as well as top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.\n\nThe Product Manager's Handbook examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products―and beat the competition at every turn.\u003cbr\u003eASIN: 0071772987\u003cbr\u003eVSKU: DBV.0071772987.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Gorchels, Linda\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41438546755642,"sku":"DBV.0071772987.A","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0071772987-0.jpg?v=1780162725"},{"product_id":"the-22-immutable-laws-of-marketing-violate-them-at-your-own-risk","title":"The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!","description":"There are laws of nature, so why shouldn't there be laws of marketing?\nAs Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.\u003cbr\u003eASIN: 0887306667\u003cbr\u003eVSKU: DBV.0887306667.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Ries, Al|Trout, Jack\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41444996120634,"sku":"DBV.0887306667.A","price":5.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0887306667-0.jpg?v=1780685138"},{"product_id":"the-vegetarian-myth-food-justice-and-sustainability-flashpoint-press-1","title":"The Vegetarian Myth: Food, Justice, and Sustainability (Flashpoint Press)","description":"Part memoir, nutritional primer, and political manifesto, this controversial examination exposes the destructive history of agriculture—causing the devastation of prairies and forests, driving countless species extinct, altering the climate, and destroying the topsoil—and asserts that, in order to save the planet, food must come from within living communities. In order for this to happen, the argument champions eating locally and sustainably and encourages those with the resources to grow their own food. Further examining the question of what to eat from the perspective of both human and environmental health, the account goes beyond health choices and discusses potential moral issues from eating—or not eating—animals. Through the deeply personal narrative of someone who practiced veganism for 20 years, this unique exploration also discusses alternatives to industrial farming, reveals the risks of a vegan diet, and explains why animals belong on ecologically sound farms.\u003cbr\u003eASIN: 1604860804\u003cbr\u003eVSKU: DBV.1604860804.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Keith, Lierre\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41445296308282,"sku":"DBV.1604860804.A","price":4.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1604860804-0_716d7fb6-3cf9-452d-b38e-52de0285eb92.jpg?v=1780691780"},{"product_id":"all-marketers-are-liars-the-power-of-telling-authentic-stories-in-a-low-trust-world","title":"All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World","description":"Seth Godin’s three essential questions for every marketer:\n?What’s your story?”\n?Will the people who need to hear this story believe it?”\n?Is it true?”\nAll marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $125 sneakers make our feet feel better?and look cooler?than a $25 brand. And believing it makes it true.\n\nAs Seth Godin showed in this controversial book, great marketers don’t talk about features or even benefits. Instead, they tell a story?a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories.\n\nMarketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.\n\nBut beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians.\n\nBut for the rest of us, it’s time to embrace the power of the story. As Godin writes, ?Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”\u003cbr\u003eASIN: 1591841003\u003cbr\u003eVSKU: DBV.1591841003.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Godin, Seth\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41445307842618,"sku":"DBV.1591841003.VG","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1591841003-0.jpg?v=1780692524"},{"product_id":"dry-10th-anniv-ed-1","title":"Dry 10Th Anniv. Ed.","description":"The Tenth Anniversary Edition of the New York Times bestselling book that has sold over half a million copies in paperback.\n\n\"I was addicted to \"Bewitched\" as a kid. I worshipped Darren Stevens the First. When he'd come home from work and Samantha would say, ‘Darren, would you like me to fix you a drink?' He'd always rest his briefcase on the table below the mirror in the foyer, wipe his forehead with a monogrammed handkerchief and say, ‘Better make it a double.'\" (from Chapter Two)\n\nYou may not know it, but you've met Augusten Burroughs. You've seen him on the street, in bars, on the subway, at restaurants: a twentysomething guy, nice suit, works in advertising. Regular. Ordinary. But when the ordinary person had two drinks, Augusten was circling the drain by having twelve; when the ordinary person went home at midnight, Augusten never went home at all. Loud, distracting ties, automated wake-up calls and cologne on the tongue could only hide so much for so long. At the request (well, it wasn't really a request) of his employers, Augusten lands in rehab, where his dreams of group therapy with Robert Downey Jr. are immediately dashed by grim reality of fluorescent lighting and paper hospital slippers. But when Augusten is forced to examine himself, something actually starts to click and that's when he finds himself in the worst trouble of all. Because when his thirty days are up, he has to return to his same drunken Manhattan life―and live it sober. What follows is a memoir that's as moving as it is funny, as heartbreaking as it is true. Dry is the story of love, loss, and Starbucks as a Higher Power.\u003cbr\u003eASIN: 125003440X\u003cbr\u003eVSKU: DBV.125003440X.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Burroughs, Augusten\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41446039552058,"sku":"DBV.125003440X.A","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/125003440X-0_03708050-82fa-49f7-92b7-9a2e07baf380.jpg?v=1780699309"},{"product_id":"eat-their-lunch-winning-customers-away-from-your-competition-1","title":"Eat Their Lunch: Winning Customers Away from Your Competition","description":"The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing.\n\nLike it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent?\n\nIt's not easy for any salesperson to execute a competitive displacement--or, in other words, \"eat their lunch.\" You might think this requires a bloodthirsty \"whatever it takes\" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like:\n\nranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution.\nunderstanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns.\ndeveloping a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence.\nYour competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.\u003cbr\u003eASIN: 0525537627\u003cbr\u003eVSKU: DBV.0525537627.LN\u003cbr\u003eCondition: Like New\u003cbr\u003eAuthor\/Artist:Iannarino, Anthony\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: In unread excellent condition. Pages are crisp and clean with no markings. Item may have minor shelf wear on the cover, spine, pages, or dust cover. Item may contain remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41446647791674,"sku":"DBV.0525537627.LN","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0525537627-0_147e2490-7064-49cc-8d1a-53bb13899e53.jpg?v=1780704477"},{"product_id":"the-22-immutable-laws-of-marketing-violate-them-at-your-own-risk-1","title":"The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!","description":"There are laws of nature, so why shouldn't there be laws of marketing?\nAs Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.\u003cbr\u003eASIN: 0887306667\u003cbr\u003eVSKU: DBV.0887306667.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Ries, Al|Trout, Jack\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41446853640250,"sku":"DBV.0887306667.G","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0887306667-0_3f3945b2-0734-4ea7-951e-190bbd2e7c90.jpg?v=1780709718"},{"product_id":"get-a-literary-agent-the-complete-guide-to-securing-representation-for-your-work-1","title":"Get a Literary Agent: The Complete Guide to Securing Representation for Your Work","description":"The Ultimate Guide to Getting a Literary Agent!\n\nIf you dream of scoring the best possible deal with a traditional publisher and seeing your book in print, you need literary representation. Filled with practical, straightforward advice and insider tips, Get a Literary Agent is a one-stop resource for writers of both fiction and nonfiction. You'll learn how to:\n\n• Research agents and target the best ones for your work\n• Navigate the submission process--from best practices to possible pitfalls\n• Craft a polished query letter and pitch your work effectively\n• Assemble a book proposal like a pro\n• Form a lasting partnership with your agent\nYou'll also gain the advice of more than 100 literary agents who share their secrets for securing representation. If you've ever wondered what a literary agent can do for you--and why you need one--this invaluable guide provides the answers.\u003cbr\u003eASIN: 1599638010\u003cbr\u003eVSKU: DBV.1599638010.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Sambuchino, Chuck\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41446938411066,"sku":"DBV.1599638010.VG","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1599638010-0_21692cd7-54f4-4204-b2c7-9e140afcf0b6.jpg?v=1780714122"},{"product_id":"hbrs-10-must-reads-on-sales-with-bonus-interview-of-andris-zoltners-hbrs-10-must-reads-1","title":"HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)","description":"Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople.\nIf you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review; articles and selected the most important ones to help you understand how to create the conditions for sales success.\nThis book will inspire you to: Understand your customer's buying center Integrate your sales and marketing operations Assess your business cycle and its impact on your sales force Transition away from solution sales Leverage the power of micromarkets Introduce tiebreaker selling and consensus selling Motivate your sales force properly\nThis collection of articles includes: \"Major Sales: Who Really Does the Buying,\" by Thomas V. Bonoma; \"Ending the War Between Sales and Marketing,\" by Philip Kotler, Neil Rackham, and Suj Krishnaswamy; \"Match Your Sales Force Structure to Your Business Life Cycle,\" by Andris A. Zoltners, Prabhakant Sinha, and Sally E. Lorimer; \"The End of Solution Sales,\" by Brent Adamson, Matthew Dixon, and Nicholas Toman; \"Selling into Micromarkets,\" by Manish Goyal, Maryanne Q. Hancock, and Homayoun Hatami; \"Dismantling the Sales Machine,\" by Brent Adamson, Matthew Dixon, and Nicholas Toman; \"Tiebreaker Selling,\" by James C. Anderson, James A. Narus, and Marc Wouters; \"Making the Consensus Sale,\" by Karl Schmidt, Brent Adamson, and Anna Bird; \"The Right Way to Use Compensation,\" by Mark Roberge; \"How to Really Motivate Salespeople,\" by Doug J. Chung; and \"Getting Beyond 'Show Me the Money,'\" an interview with Andris Zoltners by Daniel McGinn.\u003cbr\u003eASIN: 1633693279\u003cbr\u003eVSKU: DBV.1633693279.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Review, Harvard Business|Kotler, Philip|Zoltners, Andris|Goyal, Manish|Anderson, James C.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41448524775482,"sku":"DBV.1633693279.G","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1633693279-0_59beb87a-db3c-4079-95ed-caa883561ca1.jpg?v=1780856656"},{"product_id":"double-your-profits-in-six-months-or-less-packaging-may-vary","title":"Double Your Profits: In Six Months or Less (Packaging May Vary)","description":"\"An excellent primer for anyone struggling to keep profits ahead of costs. . . . Double Your Profits' 'take no prisoners' approach is refreshing.\" - William Byham, bestselling coauthor of Zapp!\nOne of the nation's foremost management consultants shares a powerful business strategy with seventy-eight proven ways to cut costs dramatically, send sales through the roof, and double profits in just six months.\nThis timeless profit-boosting guide, considered a top management resource by business powerhouse Jack Welch, presents insights that are notable for their aggressive approach and contrarian perspective. Bob Fifer, former chairman and CEO of Kaiser Associates, shows us how to turn the tables on hardball-playing suppliers and competitors with effective cost-cutting. He also challenges outmoded assumptions and explains why: arbitrary budgets are sometimes the best budgets bosses are frequently underpaid customers can often be persuaded to pay more suppliers can often be persuaded to charge less\nWhether you're a mid-level manager, senior executive, or Fortune 500 CEO, you'll find this book is required reading for growing your company and improving your bottom line.\u003cbr\u003eASIN: 088730740X\u003cbr\u003eVSKU: DBV.088730740X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Fifer, Bob\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41448624488506,"sku":"DBV.088730740X.G","price":5.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/088730740X-0.jpg?v=1780860440"},{"product_id":"building-a-storybrand-clarify-your-message-so-customers-will-listen-1","title":"Building a StoryBrand: Clarify Your Message So Customers Will Listen","description":"More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times bestselling author and marketing expert Donald Miller. And they are making millions.\n\nIf you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.\nIn a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.\nThe StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.\nIn Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.\nHis proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media.\nWhether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.\u003cbr\u003eASIN: 0718033329\u003cbr\u003eVSKU: 4EKGU9008PL5_ns\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Miller, Donald\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41448774893626,"sku":"4EKGU9008PL5_ns","price":4.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0718033329-0_80e8fab8-bbde-49d6-a7cd-70ac1f37c708.jpg?v=1780867699"}],"url":"https:\/\/shop.dreambooksco.com\/collections\/marketing-sales-books.oembed?page=2","provider":"Dream Books Co.","version":"1.0","type":"link"}