{"product_id":"a-business-and-its-beliefs","title":"A Business and Its Beliefs","description":"The timeless business book that still brings perspective and guidance to today's bottom-line executives\nWhen first published in 1963, IBM CEO Thomas Watson Jr.'s A Business and Its Beliefs gave readers an unprecedented look inside IBM's executive offices. Watson--son of IBM's founder--candidly discussed how the company clung to its values during the first great technological shift, and how this refusal to compromise became IBM's strength. He also became one of the first CEOs to question business's place and responsibility in society, and openly discuss how firms could meet expanding social expectations while still turning a profit.\nThe groundbreaking ideas in this book still resonate with today's managers. This newly published edition reintroduces Watson's ideas to a new generation of decision-makers in search of IBM-style standards for their own organizations. A to-the-point examination of the values and beliefs that built and sustained IBM, its message is as valuable today as it was four decades back--and will once again strike a resounding chord with executives everywhere. .†\u003cbr\u003eASIN: 007162645X\u003cbr\u003eVSKU: DBV.007162645X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Watson Jr, Thomas J\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41592062935098,"sku":"DBV.007162645X.G","price":11.03,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/007162645X-0.jpg?v=1786589767","url":"https:\/\/shop.dreambooksco.com\/products\/a-business-and-its-beliefs","provider":"Dream Books Co.","version":"1.0","type":"link"}