{"product_id":"absolut-book-the-absolut-vodka-advertising-story","title":"Absolut Book.: The Absolut Vodka Advertising Story","description":"Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.\n\nThe absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.\n\nThe Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand's values, often containing little challenges to the reader to interpret just what's happening inside the ad.\n\nFlip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art.\n\nIn Absolute Book author, Richard Lewis of TBWA Chiat\/Day, Absolut's advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they've taken to keep it perpetually fresh.\u003cbr\u003eASIN: 1885203292\u003cbr\u003eVSKU: DBV.1885203292.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Lewis, Richard W.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41712299606074,"sku":"DBV.1885203292.G","price":9.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1885203292-0.jpg?v=1790737364","url":"https:\/\/shop.dreambooksco.com\/products\/absolut-book-the-absolut-vodka-advertising-story","provider":"Dream Books Co.","version":"1.0","type":"link"}