{"product_id":"ai-without-the-bs-the-ceo-s-playbook-for-actually-getting-ai-right","title":"AI Without the BS: The CEO’s Playbook for ACTUALLY Getting AI Right","description":"AI Without the BS: The CEO’s Playbook for Actually Getting AI Right\nIf you’re a CEO, business owner, or leader feeling overwhelmed by the hype, jargon, and noise around Artificial Intelligence—this is the book that cuts through all the BS.\nAI isn’t coming—it’s already here. And it’s changing everything. But for most leaders, the shift feels chaotic, confusing, and full of risk. AI Without the BS is your practical roadmap for making sense of it all—and taking smart, confident steps forward.\nWritten specifically for business leaders outside of the tech bubble, this playbook delivers real-world strategies to help you lead your organization through one of the biggest transformations in business history—without getting lost in complexity or paralyzed by fear.\nYou’ll learn how to:\nRecognize where AI adds real business value—and where it doesn’t\nMove past Hollywood-driven fear and into practical experimentation\nCreate an AI-first culture that encourages innovation without sacrificing control\nUnderstand key risks like data security and ethics—and how to manage them\nMeasure Return on AI (ROAI) so you can track real results, not buzzwords\nAttract and retain “Generation AI” talent who expect modern tools and leadership\nShift your company from AI-curious to AI-committed—without breaking things\n\nThis isn’t a book about building models or writing code.\nIt’s a field guide for leaders who want to unlock the power of AI across every department—from sales and marketing to HR, finance, and operations.\nAuthor Brett Schklar is an AI strategist \u0026amp; futurist who’s spent decades guiding mid-market companies through complex change. After building and selling a successful marketing agency, he founded AI First Leadership to help CEOs adopt AI without adding layers of cost or complexity. This book distills his no-nonsense approach into a clear, actionable playbook that’s already helping companies around the country rethink what’s possible.\nPerfect for leaders in:\nManufacturing\nHealthcare\nRetail\nConsumer Goods\nFinancial Services\nHospitality\nAny non-tech industry ready for practical transformation\nWhether you’re just starting or already dabbling in AI, this book will give you clarity, direction, and the confidence to lead through uncertainty—with fewer missteps and far greater impact.\nSay goodbye to the chaos. Say hello to clarity. Your AI-powered future starts now—without the BS.\u003cbr\u003eASIN: B0FGW25YPZ\u003cbr\u003eVSKU: DBV.B0FGW25YPZ.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Schklar, Brett A.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41504832094266,"sku":"DBV.B0FGW25YPZ.G","price":10.89,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/B0FGW25YPZ-0.jpg?v=1783126080","url":"https:\/\/shop.dreambooksco.com\/products\/ai-without-the-bs-the-ceo-s-playbook-for-actually-getting-ai-right","provider":"Dream Books Co.","version":"1.0","type":"link"}