{"product_id":"apparel-merchandising-the-line-starts-here","title":"Apparel Merchandising: The Line Starts Here","description":"Apparel Merchandising: The Line Starts Here analyzes the evolution and development of the merchandising function in branded apparel companies and retail private label apparel. It describes today's challenges for both apparel manufacturers and retailers in meeting the consumer's demands for the right products at the right prices - and at the right times. Approached from the perspective of the apparel product manager, Rosenau and Wilson cover men's and women's sportswear and activewear and children's wear in both domestic and international markets.\n\nThe text follows the evolution of the merchandising function with emphasis on product development and production efficiency, highlighting the philosophies of industry executives and the effective integration of the merchandising, marketing, and manufacturing functions along the way. The third edition emphasizes the increased importance of retailer's private brands, explores how companies apply technology to all facets of product development and supply chain management, and addresses the impact of social media on both retailers and apparel manufacturers.\u003cbr\u003eASIN: 1609015398\u003cbr\u003eVSKU: DBV.1609015398.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Rosenau, Jeremy A.|Wilson, David L.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41461180366906,"sku":"DBV.1609015398.G","price":14.58,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1609015398-0.jpg?v=1781204707","url":"https:\/\/shop.dreambooksco.com\/products\/apparel-merchandising-the-line-starts-here","provider":"Dream Books Co.","version":"1.0","type":"link"}