Areté: Activate Your Heroic Potential
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About this item
Recommended reading for elite CEOs and top performers, Areté delivers fast, actionable wisdom in quick, accessible micro-chapters designed for busy professionals, athletes, and anyone seeking measurable personal growth.
Join thousands of high achievers transforming their lives with Areté by Brian Johnson--a daily roadmap to living at your best. With 451 bite-sized insights inspired by ancient Stoic philosophers and backed by modern science, this book provides practical tools you can implement on the go. Track your progress with the free Heroic app & watch your transformation unfold.
What Is Areté?
Rooted in ancient wisdom, Areté--often translated as "virtue" or "excellence"--is about living at your highest potential, moment by moment. This isn't abstract theory, it's a guide to real-world habits that lead to lasting success and fulfillment.
What You'll Learn:
Wisdom: Practical insights to thrive personally and professionally.
Discipline: Mental toughness to overcome procrastination and self-doubt.
Courage: Tools to make bold decisions and embrace challenges.
Gratitude: A simple yet powerful way to boost happiness and perspective.
Hope: Strategies for setting meaningful goals and sustaining motivation.
Curiosity: A growth mindset to explore new opportunities and ideas.
Zest: Energy-building habits that fuel a purposeful, vibrant life.
Why It Works:
Brian Johnson, founder and CEO of Heroic, has trained over ten thousand coaches in over one hundred countries. Drawing on decades of research, he distills complex ideas into actionable steps anyone can apply.
Dr. Phil Stutz, author of The Tools and featured in Netflix's Stutz, says:
"Commit to this training & you will gain the ability to transform your biggest challenges into unstoppable courage, endless enthusiasm, & an unshakable faith in the future. This book will change your life."
Ready to make meaningful changes? Areté offers the tools to get there. Order your copy today, download the Heroic app, and start making progress in moments, not months.
ASIN: B0C75GW5X3
VSKU: DBV.B0C75GW5X3.VG
Condition: Very Good
Author/Artist:Brian Johnson
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Pages are clean with no markings. May show minor signs of wear or cosmetic defects marks, cuts, bends, or scuffs on the cover, spine, pages, or dust jacket. May have remainder marks on edges.
ASIN: B0C75GW5X3
VSKU: DBV.B0C75GW5X3.VG
Condition: Very Good
Author/Artist:Brian Johnson
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Pages are clean with no markings. May show minor signs of wear or cosmetic defects marks, cuts, bends, or scuffs on the cover, spine, pages, or dust jacket. May have remainder marks on edges.
Note on Condition
Most of the items in our store are used. The item's condition grade is indicated near the bottom of the product description. If you have any questions regarding specific details of an item, please contact us. We use the following rating scale:
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- Used - Very Good: Item may have minor cosmetic defects (marks, wears, cuts, bends, crushes) on the cover, spine, pages or dust cover. Shrink wrap, dust covers, or boxed set case may be missing. Item may contain remainder marks on outside edges, which should be noted in listing comments. Item may be missing bundled media.
- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
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- Used - Good: Case may be damaged or come repackaged. Disc may have up to 1.5cm marking but is in great working condition.
- Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.
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