{"product_id":"asking-questions-the-definitive-guide-to-questionnaire-design-for-market-research-political-polls-and-social-and-health-questionnaires-research-methods-for-the-social-sciences","title":"Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)","description":"Since it was first published more than twenty-five years ago, Asking Questions has become a classic guide for designing questionnaires¾the most widely used method for collecting information about people?s attitudes and behavior. An essential tool for market researchers advertisers, pollsters, and social scientists, this thoroughly updated and definitive work combines time-proven techniques with the most current research, findings, and methods. The book presents a cognitive approach to questionnaire design and includes timely information on the Internet and electronic resources. Comprehensive and concise, Asking Questions can be used to design questionnaires for any subject area, whether administered by telephone, online, mail, in groups, or face-to-face. The book describes the design process from start to finish and is filled with illustrative examples from actual surveys.\u003cbr\u003eASIN: 0787970883\u003cbr\u003eVSKU: DBV.0787970883.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bradburn, Norman M.|Sudman, Seymour|Wansink, Brian\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41561515294778,"sku":"DBV.0787970883.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0787970883-0.jpg?v=1785211649","url":"https:\/\/shop.dreambooksco.com\/products\/asking-questions-the-definitive-guide-to-questionnaire-design-for-market-research-political-polls-and-social-and-health-questionnaires-research-methods-for-the-social-sciences","provider":"Dream Books Co.","version":"1.0","type":"link"}