Belonging to the Brand: Why Community is the Last Great Marketing Strategy
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About this item
“Belonging to the Brand” is a must-read for business leaders or entrepreneurs seeking to successfully pivot in today’s rapidly evolving digital marketing and customer relations landscape. -- Comstock magazine
"Schaefer’s keen observations of human behavior combined with his sharp analytical mind produced what is sure to be a foundational text for the new world of brand-customer relationship building." -- LinkedIn
Bestselling author and futurist Mark Schaefer explains why community is a massively overlooked marketing opportunity. While "community" isn't new, he explains how three major trends are colliding in a way to make brand communities the future of marketing strategy. Highlights include: Connecting the dots between social media, content marketing, and community Practical steps to create your own brand community A solution to the problem of measuring ROI of community How a community strategy upends traditional marketing management The unexpected psychological connection between communities and brands How GenZ views community in a different way -- a wake-up call for brands! Through extensive research, diverse case studies, and expert interviews, Schaefer provides a compelling and actionable blueprint for the modern brand community. This is an unmissable work from one of marketing's leading thought leaders.
ASIN: 1733553398
VSKU: DBV.1733553398.G
Condition: Good
Author/Artist:Schaefer, Mark W.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
ASIN: 1733553398
VSKU: DBV.1733553398.G
Condition: Good
Author/Artist:Schaefer, Mark W.
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
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