{"product_id":"big-shifts-ahead-demographic-clarity-for-business","title":"Big Shifts Ahead: Demographic Clarity For Business","description":"Please Note: This book contains over 100 colored charts. The Kindle version of Big Shifts Ahead: Demographic Clarity for Businesses is best viewed in color on the Kindle Fire or through the Kindle app on any Apple or Android device.\n\nHuge Shifts in Consumer Behavior Made Easier to Understand, Quantify and Anticipate\nDemographics determine the direction of your business. Demographic trends can be overwhelming, misleading, confusing, conflicting, and difficult to predict. Not anymore.\n\nJohn Burns and Chris Porter wrote this book to help make demographic trends easier to understand, quantify, and anticipate. Readers of this book will have a huge competitive advantage because they will be making decisions with facts, and they will be better able to adjust their strategies when unanticipated events shift prevailing trends. Know the facts, and learn to:\nplan your business better; support your decisions with facts; and clarify the demographic confusion using the groupings and frameworks used in this book. Usable Generational Definitions\nJohn Burns and Chris Porter redefine the generations by decade born, grouping people by age and life stage. Each generation born in the 1950s and later is 40 to 44 million in size, although the life experiences and foreign-born composition of each vary dramatically. Burns and Porter give each generation a name to reflect the shift in society that they led.\n\nFour Big Influencers\nFour Big Influencers explain why those born in different decades behave so differently, and help explain the big shifts ahead:\nNew technologies Changing government Policies Economic growth Shifts in societal acceptability Seven Biggest Opportunities\nBurns and Porter devote a chapter to each of the seven biggest opportunities, forecast the future of each, and provide a framework to shift strategy when unexpected changes occur.\n\nWorking women Affluent immigrants Workaholic retirees Delayed young adults The Sharing economy Southern growth Urban life moving to the suburbs They support the research with more than 100 easy-to-read color charts and plenty of facts.\u003cbr\u003eASIN: 1599327228\u003cbr\u003eVSKU: DBV.1599327228.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Burns, John|Porter, Chris\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41499245379642,"sku":"DBV.1599327228.G","price":5.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1599327228-0.jpg?v=1783021069","url":"https:\/\/shop.dreambooksco.com\/products\/big-shifts-ahead-demographic-clarity-for-business","provider":"Dream Books Co.","version":"1.0","type":"link"}