{"product_id":"brand-identity-breakthrough-how-to-craft-your-companys-unique-story-to-make-your-products-irresistible","title":"Brand Identity Breakthrough: How to Craft Your Company's Unique Story to Make Your Products Irresistible","description":"Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing—brand identity. Does yours stand out from the crowd?\n\nWith a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company.\n\nWhether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more—and at higher prices—giving the customers exactly what they want and sending your profits through the roof.\n\nIn Brand Identity Breakthrough, you will learn…\n• How to incorporate a unique selling proposition into your branding\n• The best methods for selling products to customers as a small business\n• How to use business storytelling to sell products in both physical and online marketplaces\n\nTable of Contents\n\nSection I: Why Identity Matters\nChapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling)\nChapter 2: When Good Ideas Fail\nChapter 3: Why Entrepreneurs Fail to See Their Own Value\nChapter 4: Why Others Fail to See Your Value\n\nSection II: Creating Your Brand Identity\nChapter 5: Uncovering Your Core Values\nChapter 6: Developing a Unique Selling Proposition\nChapter 7: Crafting Your Personality Profile\nChapter 8: Knowing Your Target Audience\n\nSection III: Telling Your Story to the World\nChapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch)\nChapter 10: How to Speak with Clarity, Authority, \u0026amp; Authenticity\nChapter 11: How to Display Your Character Through Writing\nChapter 12: How to Educate Your Audience About Your Brand Identity\n\nSection IV: Brand Identity Case Studies\nCase Study #1: Unifying Brand Meaning Across Every Domain\nCase Study #2: Pre-Seeding a Two-Sided Marketplace for Launch\nCase Study #3: Turning a Charitable Project into a Profitable Movement\nCase Study #4: Skyrocketing a Personal Brand through Narrative Focus\nCase Study #5: Embracing Personality in a Technical Niche\n\nSection V: Resources for Prospective Entrepreneurs\nAppendix 1: Entrepreneurial Terms Defined\nAppendix 2: 50 Useful Starting Questions for New Entrepreneurs\nAppendix 3: Making Money Online\u003cbr\u003eASIN: 069265187X\u003cbr\u003eVSKU: DBV.069265187X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Diehl, Gregory V.|Gray, Kyle\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41602467201082,"sku":"DBV.069265187X.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/069265187X-0.jpg?v=1787109128","url":"https:\/\/shop.dreambooksco.com\/products\/brand-identity-breakthrough-how-to-craft-your-companys-unique-story-to-make-your-products-irresistible","provider":"Dream Books Co.","version":"1.0","type":"link"}