{"product_id":"busting-silos-how-snowflake-unites-sales-and-marketing-to-win-its-best-customers","title":"Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers","description":"Unify your teams and go to market like the best in the business\n\nHillary Carpio and Travis Henry of Snowflake helped scale the go to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call \"one-team GTM.\"\n\nIn Busting Silos: How Snowflake Unites Sales and Marketing to Win its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to:\n\nTurn your funnel upside down and stop wasting resources Design a one-team ABM program, align people with strategy, and win buy-in Deliver the right message at the right time to the right account Scale your pilot to sell (and upsell) to enterprise heights\nWhether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.\u003cbr\u003eASIN: 151077789X\u003cbr\u003eVSKU: DBV.151077789X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Henry, Travis|Carpio, Hillary|Persson, Denise|Degnan, Chris\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41732951375930,"sku":"DBV.151077789X.G","price":11.01,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/151077789X-0.jpg?v=1791513440","url":"https:\/\/shop.dreambooksco.com\/products\/busting-silos-how-snowflake-unites-sales-and-marketing-to-win-its-best-customers","provider":"Dream Books Co.","version":"1.0","type":"link"}