{"product_id":"buyer-first-grow-your-business-with-collaborative-selling","title":"Buyer First: Grow Your Business with Collaborative Selling","description":"It’s time to forget everything you think you know about selling.\n\nWinning new customers is the number one challenge 80 percent of entrepreneurs face―and a big reason half of small businesses fail within five years. In Buyer First, Carole Mahoney―who once struggled to pay bills and is now a top sales coach and influencer―says the reason so many of us are bad at selling is, well, we think selling is bad.\n\nIn the “book my clients have been asking me for,” Mahoney shares her revolutionary sales-success formula that draws on data from 2.2 million professional sellers, plus solid research on the psychology of decision-making and behavior change, to show you that sales isn’t something we do to others, it’s something we do with them.\n\nWith her approachable, honest writing style, Mahoney is like your personal sales coach, guiding you to tailor your current sales strategy in a way that’s consistent with your values and strengths, so you can align how you sell with how customers buy.\n\nComplete with worksheets and exercises like exploring your own Sales Origin story, Buyer First teaches you the tactics of a collaborative selling framework. Each point is backed up with real-life stories from Mahoney’s colleagues and students as well as her own experiences.\n\nNot only does Buyer First promise to transform your sales approach, help you change your behaviors, and get consistent results―it’ll make you feel fantastic about every transaction.\u003cbr\u003eASIN: 1774583208\u003cbr\u003eVSKU: DBV.1774583208.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Mahoney, Carole\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41500113076282,"sku":"DBV.1774583208.A","price":7.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1774583208-0.jpg?v=1783055936","url":"https:\/\/shop.dreambooksco.com\/products\/buyer-first-grow-your-business-with-collaborative-selling","provider":"Dream Books Co.","version":"1.0","type":"link"}