{"product_id":"buyology-truth-and-lies-about-why-we-buy-1","title":"Buyology: Truth and Lies About Why We Buy","description":"NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time\n\nHow much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores:\n\n• Does sex actually sell?\n• Does subliminal advertising still surround us?\n• Can “cool” brands trigger our mating instincts?\n• Can our other senses—smell, touch, and sound—be aroused when we see a product?\n\nBuyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.\u003cbr\u003eASIN: 0385523890\u003cbr\u003eVSKU: DBV.0385523890.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Lindstrom, Martin\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41768630747194,"sku":"DBV.0385523890.G","price":6.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0385523890-0_b326dffe-bb14-41fe-8168-4b52a41ec3a3.jpg?v=1792295593","url":"https:\/\/shop.dreambooksco.com\/products\/buyology-truth-and-lies-about-why-we-buy-1","provider":"Dream Books Co.","version":"1.0","type":"link"}