{"product_id":"claire-mccardell-the-designer-who-set-women-free","title":"Claire McCardell: The Designer Who Set Women Free","description":"Named one of The New York Times’s 100 Notable Books of 2025\n\nThe riveting hidden history of Claire McCardell, the most influential fashion designer you’ve never heard of.\n\nClaire McCardell forever changed fashion—and most importantly, the lives of women. She shattered cultural norms around women’s clothes, and today much of what we wear traces back to her ingenious, rebellious mind. McCardell invented ballet flats and mix-and-match separates, and she introduced wrap dresses, hoodies, leggings, denim, and more into womenswear. She tossed out corsets in favor of a comfortably elegant look and insisted on pockets, even as male designers didn’t see a need for them. She made zippers easy to reach because a woman “may live alone and like it,” McCardell once wrote, “but you may regret it if you wrench your arm trying to zip a back zipper into place.”\n\nAfter World War II, McCardell fought the severe, hyper-feminized silhouette championed by male designers, like Christian Dior. Dior claimed that he wanted to “save women from nature.” McCardell, by contrast, wanted to set women free. Claire McCardell became, as the young journalist Betty Friedan called her in 1955, “The Gal Who Defied Dior.”\n\nFilled with personal drama and industry secrets, this story reveals how Claire McCardell built an empire at a time when women rarely made the upper echelons of business. At its core, hers is a story about our right to choose how we dress—and our right to choose how we live.\u003cbr\u003eASIN: 1668045230\u003cbr\u003eVSKU: DBV.1668045230.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Dickinson, Elizabeth Evitts\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41504430325818,"sku":"DBV.1668045230.G","price":10.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1668045230-0.jpg?v=1783108406","url":"https:\/\/shop.dreambooksco.com\/products\/claire-mccardell-the-designer-who-set-women-free","provider":"Dream Books Co.","version":"1.0","type":"link"}