Closing The Digital Revenue Gap: 10 Revenue Blind Spots That Are Costing You More Than You Think

Digital transformation isn’t failing because of technology. It’s failing because of how businesses are built. Manufacturers and distributors have invested millions into ERP systems, automation, and operations. The factory is modern. The backend is optimized. But their B2B eCommerce experience? Still stuck in the past. Orders still flow through email. Sales reps still key in transactions. Customers still call for basic information they should be able to access instantly. And while it feels manageable on the surface, something deeper is happening. Margins are quietly eroding. Teams are buried in manual work. Customers are slowly shifting spend to easier suppliers with better B2B eCommerce experiences. Not with complaints. Not with warnings. Just… quietly. This is the digital revenue gap. In this book, Ethan Giffin—founder of The B2B eCommerce Agency and a leader in B2B eCommerce transformation—breaks down why so many digital initiatives stall, underperform, or fail to deliver ROI. More importantly, he shows what to do about it. This isn’t a technical manual. It’s a practical, executive-level guide to fixing the systems, decisions, and behaviors that actually drive growth through B2B eCommerce. Inside, you’ll learn: Where revenue is leaking inside your current workflows—and how to find it Why leadership misalignment is the #1 reason B2B eCommerce transformation fails How modern buyer expectations are reshaping B2B eCommerce—and what it means for your business The real reason B2B eCommerce launches don’t produce results (and how to fix it) How to align sales, operations, IT, and leadership around a shared path forward What it takes to move from manual processes to scalable, digital revenue This book is built for leaders responsible for B2B eCommerce who know something isn’t working—but can’t quite see where or why. If you’re dealing with: Flat or slowing growth despite B2B eCommerce investments Teams overwhelmed with manual processes Low adoption of your B2B eCommerce platform Internal friction between departments Customers who still rely on phone and email to do business You’re not alone. And more importantly—you’re not stuck. The companies winning today aren’t just more digital. They’re more aligned. More intentional. More focused on how customers actually want to buy through B2B eCommerce. This book will help you see what’s really holding your business back—and give you a clear path to move forward with confidence. Because this isn’t about keeping up. It’s about building a B2B eCommerce experience that’s compatible with the way modern customers buy.
ASIN: B0GVBHRFPB
VSKU: DBV.B0GVBHRFPB.VG
Condition: Very Good
Author/Artist:Giffin, Ethan
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Pages are clean with no markings. May show minor signs of wear or cosmetic defects marks, cuts, bends, or scuffs on the cover, spine, pages, or dust jacket. May have remainder marks on edges.