Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
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About this item
Your Ultimate Guide to Book 1 in 3 Cold Calls
"The #1 reason for failure in sales is an empty pipeline. And the #1 reason your pipeline is empty is that you avoid cold calling. In this book, Armand & Nick inspire you to get past your mental hangups, pick up the phone, and start cold calling. Read it now. Your bank account will thank you!"
- JEB BLOUNT, bestselling author of Fanatical Prospecting
Cold calling is painful and uncomfortable for every single salesperson on Earth.
The average seller makes a couple dials, hits 6 voicemails, and gives up the moment a prospect hits them with a nasty objection.
But every time you decide to pick up the phone in spite of the suck, you separate yourself from the folks who quit. That's when you get ahead on the leaderboard.
Cold calling sucks. And that's why it works.
While most books are a 400-page exercise in academia, we have 4 promises to make this the most actionable sales book you've ever read:
Step-by-Step Breakdowns & Talk Tracks. You'll learn how to win the first 60 seconds, overcome any objection, and land the meeting.
Audio Clips to Master Tone. It's not just what you say, but how you say it. Listen to over 31 voiceovers embedded in QR codes.
Examples for Every Industry. Learn from interviews with 200+ elite reps who sell Saas, real estate, and everything in-between.
Backed by Gong Data on 300M+ Cold Calls. Every tactic is supported by results from real cold calls so you know it actually works.
If you embrace the suck of cold calling and master the frameworks in this book, you'll reach the top 10% of reps who book 1 meeting for every 3 cold calls that connect.
This is your step-by-step-guide to get there.
Founders of the #1 sales podcast, 30 Minutes to President's Club, Armand Farrokh led Pave from $0 to $13M+ ARR in two years as VP of Sales, and Nick Cegelski won #1 Enterprise Seller multiple times selling 6 & 7-figure deals.
ASIN: B0DCDSDCC2
VSKU: DBV.B0DCDSDCC2.G
Condition: Good
Author/Artist:Farrokh, Armand|Cegelski, Nick
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
ASIN: B0DCDSDCC2
VSKU: DBV.B0DCDSDCC2.G
Condition: Good
Author/Artist:Farrokh, Armand|Cegelski, Nick
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!
Note on Condition
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- Used - Good: All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. Gently used ex-library books with library stickers and markings may be classified as good. Shrink wrap, dust covers, or boxed set case may be missing. Item may be missing bundled media.
- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
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- Used - Acceptable: A product with extensive external signs of wear, but is in great working condition. The case may be damaged. The cover art, liner, notes, or other inclusion may be marked, or one or all of these items may be missing.
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