{"product_id":"compassion-inc-how-corporate-america-blurs-the-line-between-what-we-buy-who-we-are-and-those-we-help","title":"Compassion, Inc.: How Corporate America Blurs the Line between What We Buy, Who We Are, and Those We Help","description":"Pink ribbons, red dresses, and greenwashing―American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74%. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding “No!” In Compassion, Inc. she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.\u003cbr\u003eASIN: 0520266528\u003cbr\u003eVSKU: DBV.0520266528.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Einstein, Mara\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41582349385786,"sku":"DBV.0520266528.G","price":11.53,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop.dreambooksco.com\/products\/compassion-inc-how-corporate-america-blurs-the-line-between-what-we-buy-who-we-are-and-those-we-help","provider":"Dream Books Co.","version":"1.0","type":"link"}