{"product_id":"content-strategy-for-the-web-2nd-edition","title":"Content Strategy for the Web, 2nd Edition","description":"FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS\n\nBETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?\n\nFor organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:\nUnderstand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy\nWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.\u003cbr\u003eASIN: 0321808304\u003cbr\u003eVSKU: DBV.0321808304.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Rach, Melissa|Halvorson, Kristina\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41901251657786,"sku":"DBV.0321808304.A","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0321808304-0.jpg?v=1794025803","url":"https:\/\/shop.dreambooksco.com\/products\/content-strategy-for-the-web-2nd-edition","provider":"Dream Books Co.","version":"1.0","type":"link"}