{"product_id":"content-strategy-toolkit-the-methods-guidelines-and-templates-for-getting-content-right-voices-that-matter","title":"Content Strategy Toolkit, The: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)","description":"In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what's wrong with their content, getting the budget to do content work, and aligning stakeholders on a common vision. Reading The Content Strategy Toolkit is like having your own personal consulting firm on retainer with a complete array of tools and tips for every challenge you'll face. In this practical and relevant guide, you'll learn how to: Identify problems with your content and persuade your bosses it's worth the time and resources to do it right Make sense of your business environment and understand your audience Get stakeholders aligned on business goals and user needs Set your content strategy and decide how to measure success Create, maintain, and govern on-strategy content You'll learn to control your content-and not have it control you.\u003cbr\u003eASIN: 0134105109\u003cbr\u003eVSKU: DBV.0134105109.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Casey, Meghan\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41424904650810,"sku":"DBV.0134105109.A","price":4.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0134105109-0.jpg?v=1779299888","url":"https:\/\/shop.dreambooksco.com\/products\/content-strategy-toolkit-the-methods-guidelines-and-templates-for-getting-content-right-voices-that-matter","provider":"Dream Books Co.","version":"1.0","type":"link"}