{"product_id":"crystallizing-public-opinion","title":"Crystallizing Public Opinion","description":"A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century.\n\nA primer on the then new profession of \"public relations counsel,\" Crystallizing elucidates the \"instruments and techniques\" that PR professionals use to mold public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments and advertisers have been able to \"regiment the mind like the military regiments the body.\"\n\nThe first ever book ever written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming Images: On the Politics of Style in Contemporary Culture, and Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture.\u003cbr\u003eASIN: 193543926X\u003cbr\u003eVSKU: DBV.193543926X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Bernays, Edward\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41505982283834,"sku":"DBV.193543926X.G","price":7.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/193543926X-0.jpg?v=1783228531","url":"https:\/\/shop.dreambooksco.com\/products\/crystallizing-public-opinion","provider":"Dream Books Co.","version":"1.0","type":"link"}