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CUSTOMER ANALYTICS FOR DUMMIES
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About this item
The easy way to grasp customer analytics
Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. Customer Analytics For Dummies shows you how to measure each stage of the customer journey and use the right analytics to understand customer behavior and make key business decisions.
Customer Analytics For Dummies gets you up to speed on what you should be testing. You'll also find current information on how to leverage A/B testing, social media's role in the post-purchasing analytics, usability metrics, prediction and statistics, and much more to effectively manage the customer experience. Written by a highly visible expert in the area of customer analytics, this guide will have you up and running on putting customer analytics into practice at your own business in no time. Shows you what to measure, how to measure, and ways to interpret the data Provides real-world customer analytics examples from companies such as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter business decisions that generate more loyal customers Offers easy-to-digest information on understanding each stage of the customer journey
Whether you're part of a Customer Engagement team or a product, marketing, or design professional looking to get a leg up, Customer Analytics For Dummies has you covered.
ASIN: 1118937597
VSKU: 4EKTGN0024CF_ns
Condition: Acceptable
Author/Artist:Sauro, Jeff
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Ex Library with stickers and markings, May have heavy wear and markings. May not include digital download codes. Stock photo may be different from actual cover.
ASIN: 1118937597
VSKU: 4EKTGN0024CF_ns
Condition: Acceptable
Author/Artist:Sauro, Jeff
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Ex Library with stickers and markings, May have heavy wear and markings. May not include digital download codes. Stock photo may be different from actual cover.
Note on Condition
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- Used - Acceptable: All pages and the cover are intact, but shrink wrap, dust covers, or boxed set case may be missing. Pages may include limited notes, highlighting, or minor water damage but the text is readable. Item may but the dust cover may be missing. Pages may include limited notes and highlighting, but the text cannot be obscured or unreadable.
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