{"product_id":"dear-client-this-book-will-teach-you-how-to-get-what-you-want-from-creative-people","title":"Dear Client: This Book Will Teach You How to Get What You Want from Creative People","description":"In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk.\n\nWritten as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.\u003cbr\u003eASIN: 1579658334\u003cbr\u003eVSKU: DBV.1579658334.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Siegler, Bonnie\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41490270224442,"sku":"DBV.1579658334.A","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1579658334-0.jpg?v=1782496672","url":"https:\/\/shop.dreambooksco.com\/products\/dear-client-this-book-will-teach-you-how-to-get-what-you-want-from-creative-people","provider":"Dream Books Co.","version":"1.0","type":"link"}