{"product_id":"designing-brand-identity-an-essential-guide-for-the-whole-branding-team-4th-edition","title":"Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition","description":"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand\nFrom research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity\u003cbr\u003eASIN: 1118099206\u003cbr\u003eVSKU: DBV.1118099206.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Wheeler, Alina\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41564336750650,"sku":"DBV.1118099206.VG","price":8.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1118099206-0.jpg?v=1785295010","url":"https:\/\/shop.dreambooksco.com\/products\/designing-brand-identity-an-essential-guide-for-the-whole-branding-team-4th-edition","provider":"Dream Books Co.","version":"1.0","type":"link"}