{"product_id":"designing-for-growth-a-design-thinking-tool-kit-for-managers-columbia-business-school-publishing","title":"Designing for Growth: A Design Thinking Tool Kit for Managers (Columbia Business School Publishing)","description":"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business: \"design thinking,\" or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential.\n\nExemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk.\u003cbr\u003eASIN: 0231158386\u003cbr\u003eVSKU: DBV.0231158386.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Liedtka, Jeanne|Ogilvie, Tim\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41769889038394,"sku":"DBV.0231158386.G","price":7.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0231158386-0.jpg?v=1792297199","url":"https:\/\/shop.dreambooksco.com\/products\/designing-for-growth-a-design-thinking-tool-kit-for-managers-columbia-business-school-publishing","provider":"Dream Books Co.","version":"1.0","type":"link"}