{"product_id":"elvis-and-the-colonel-an-insiders-look-at-the-most-legendary-partnership-in-show-business","title":"Elvis and the Colonel: An Insider's Look at the Most Legendary Partnership in Show Business","description":"A fresh biography of legendary entertainment manager Colonel Tom Parker, with a contrarian and corrective point of view.\n\nColonel Tom Parker, often reviled in his time, led the strategy from the earliest days of Elvis's career. Together, they built the most legendary partnership in show business. For the first time, Colonel Parker's story is told by an insider, Greg McDonald, who worked under Parker for years. Never-before-heard stories of Parker's collaboration with Elvis reveal the man behind the legend and the strategies that made Elvis a commercial groundbreaker.\n\nIngrained lore has it that Parker took advantage of \"poor country boy\" Elvis to sign the singer who became \"The King\". But Elvis and the Colonel shows that Elvis was not foolish when it came to business arrangements. This book is full of stories of innovations Parker made with his star client, including:\n\n--ingenious merchandising (eg, selling both \"I love Elvis\" and \"I hate Elvis\" buttons)\n--licensing and branding, from suits to toys, ashtrays to guitars\n--establishing The King as an artist-in-residence in Las Vegas\n--creating televised concert events, like Elvis' Christmas special\n\nMany of the practices Parker established are still deployed today by most major agencies. Parker's experience as a carny and an immigrant shaped his management style when he was at his peak, showing how he adapted big top practices to the big time. The heart of Elvis and the Colonel is the long, strong, warm and complex relationship between two iconic men.\u003cbr\u003eASIN: 1250287499\u003cbr\u003eVSKU: DBV.1250287499.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:McDonald, Greg|Terrill, Marshall\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41505465630778,"sku":"DBV.1250287499.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1250287499-0.jpg?v=1783188968","url":"https:\/\/shop.dreambooksco.com\/products\/elvis-and-the-colonel-an-insiders-look-at-the-most-legendary-partnership-in-show-business","provider":"Dream Books Co.","version":"1.0","type":"link"}