{"product_id":"emotional-design-why-we-love-or-hate-everyday-things-2","title":"Emotional Design: Why We Love (or Hate) Everyday Things","description":"Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots?Norman addresses these provocative questions--drawing on a wealth of examples and the latest scientific insights--in this bold exploration of the objects in our everyday world.\u003cbr\u003eASIN: 0465051359\u003cbr\u003eVSKU: DBV.0465051359.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Norman, Don\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41592307875898,"sku":"DBV.0465051359.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0465051359-0.jpg?v=1786592124","url":"https:\/\/shop.dreambooksco.com\/products\/emotional-design-why-we-love-or-hate-everyday-things-2","provider":"Dream Books Co.","version":"1.0","type":"link"}