{"product_id":"entertainment-education-routledge-communication-series","title":"Entertainment-Education (Routledge Communication Series)","description":"Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the history and development of entertainment-education. This approach to communication is the process of designing and implementing a media message to both entertain and educate to increase audience members' knowledge about an educational issue, create favorable attitudes, and change overt behavior. It uses the universal appeal of entertainment to show individuals how they can live safer, healthier, and happier lives. Entertainment formats such as soap operas, rock music, feature films, talk shows, cartoons, comics, and theater are utilized in various countries to promote messages about educational issues. This book presents a balanced picture of the entertainment-education strategy, identifying ethical and other problems that accompany efforts to bring about social change.\u003cbr\u003eASIN: 0805833501\u003cbr\u003eVSKU: DBV.0805833501.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Singhal, Arvind|Rogers, Everett\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41368878219322,"sku":"DBV.0805833501.G","price":26.54,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0805833501-0.jpg?v=1776454949","url":"https:\/\/shop.dreambooksco.com\/products\/entertainment-education-routledge-communication-series","provider":"Dream Books Co.","version":"1.0","type":"link"}