{"product_id":"entrepreneurs-guide-to-patents-copyrights-trademarks-trade-secrets-licensing","title":"Entrepreneur's Guide To Patents, copyrights, trademarks, trade secrets \u0026 licensing.","description":"Today, virtually all companies, artists, and innovators run the risk of losing their competititve edge-and big money-by not adequately safeguarding their intellectual property. Written by an expert in intellectual property law, this is the first book to address the full range of legal protections available-patents, copyrights, trademarks, trade secrets, and licensing-with innovative information you won't find elsewhere, including:\n\n€ Legal landmines every successful entrepreneur must avoid\n€ Business practices that can be\nprotected-but are often overlooked\n€ Protecting your intellectual property on the Internet\n€ What are your ideas and the rights to them really worth?\n€ Why trade secrets are a powerful and under-utilized protection\n€ Lessons learned from Amazon.com, Microsoft, and other elite entrepreneurs\n€ How even smart, savvy AOL lost exclusive trademarks, including \"YOU'VE GOT MAIL!\"\n\nThe Entrepreneur's Guide to Patents, Copyrights, Trademarks, Trade Secrets and Licensing is the definitive guide for the entrepreneur and innovator who is ready to protect what he or she has created-a\u003cbr\u003eASIN: 0425194094\u003cbr\u003eVSKU: DBV.0425194094.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Guide, Gilbert|Gilbert, Jill\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41518853226554,"sku":"DBV.0425194094.A","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0425194094-0.jpg?v=1783916755","url":"https:\/\/shop.dreambooksco.com\/products\/entrepreneurs-guide-to-patents-copyrights-trademarks-trade-secrets-licensing","provider":"Dream Books Co.","version":"1.0","type":"link"}