{"product_id":"entrepreneurship-the-practice-and-mindset","title":"Entrepreneurship: The Practice and Mindset","description":"Recipient of a 2021 Textbook Excellence Award from the Textbook \u0026amp; Academic Authors Association (TAA)\n\nEntrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills.\n\nThe Second Edition includes a new chapter on customer development, 15 new case studies, 16 new Mindshift Activities and 16 new Entrepreneurship in Action profiles, as well as expanded coverage of prototyping, incubators, accelerators, building teams, and marketing trends. This title is accompanied by a complete teaching and learning package.\u003cbr\u003eASIN: 1544354622\u003cbr\u003eVSKU: DBV.1544354622.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Neck, Heidi M.|Neck, Christopher P.|Murray, Emma L.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41559339434042,"sku":"DBV.1544354622.G","price":22.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1544354622-0.jpg?v=1785036211","url":"https:\/\/shop.dreambooksco.com\/products\/entrepreneurship-the-practice-and-mindset","provider":"Dream Books Co.","version":"1.0","type":"link"}