{"product_id":"escaping-the-build-trap-how-effective-product-management-creates-real-value-1","title":"Escaping the Build Trap: How Effective Product Management Creates Real Value","description":"To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the \"build trap,\" cranking out features to meet their schedule rather than the customer's needs.\nIn this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small.\nIn five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company's vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs\u003cbr\u003eASIN: 149197379X\u003cbr\u003eVSKU: DBV.149197379X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Perri, Melissa\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41623936630842,"sku":"DBV.149197379X.G","price":11.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/149197379X-0_b14a249b-674e-472c-9452-339a442e2806.jpg?v=1788061470","url":"https:\/\/shop.dreambooksco.com\/products\/escaping-the-build-trap-how-effective-product-management-creates-real-value-1","provider":"Dream Books Co.","version":"1.0","type":"link"}