{"product_id":"fire-in-the-machine-driving-entrepreneurial-innovation-in-large-cpg-organizations","title":"Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations","description":"As an innovator in a large company working hard to drive growth and deliver products consumers love, your size is an advantage—one that you can leverage for incredible results.\n\nBut when it comes to innovation, you can’t rely on big-company strength alone. Between your company’s capabilities and the entrepreneurial ethos underscoring every successful startup lies the sweet spot for disruptive innovation, and the key to unlocking exponential growth.\n\nIn this revision of Fire In the Machine, Jonathan Tofel and Carolina Sasson share insight gained from decades spent working within and consulting for Fortune 500 companies. They share the strategies that have helped their CPG clients harness entrepreneurialism and balance the startup mindset with big business systems to unleash the best of both worlds. Fire In the Machine is an insightful journey into the challenges that all great innovators in large corporations eventually face. This is your chance to leverage new strategies and realize the growth that’s possible when entrepreneurial innovation is in the driver’s seat.\u003cbr\u003eASIN: 1544530161\u003cbr\u003eVSKU: DBV.1544530161.A\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Tofel, Jonathan|Sasson, Carolina\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41449372287034,"sku":"DBV.1544530161.A","price":12.16,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1544530161-0.jpg?v=1780887442","url":"https:\/\/shop.dreambooksco.com\/products\/fire-in-the-machine-driving-entrepreneurial-innovation-in-large-cpg-organizations","provider":"Dream Books Co.","version":"1.0","type":"link"}