Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

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About this item

Today’s best companies get it. From retail to finance and industries in between, the organizations who recognize that doing good is good business are becoming the ultimate value creators. They’re changing their culture and generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s simply politically correct, because it’s the only path to long-term competitive advantage. These are the firms of endearment. Companies people love doing business with, working for and collaborating with as partners. Since the publication of the First Edition, the concept of corporate social responsibility has become embraced as a valid, important, and profitable business model. It is a trend that has transformed the workplace and corporate world. This Second Edition updates the examples, cases, and applications from the original edition, giving readers insight into how this hallmark of the modern organization is practiced today.
ASIN: 0133382591
VSKU: DBV.0133382591.LN
Condition: Like New
Author/Artist:Sisodia, Rajendra|Wolfe, David|Sheth, Jagdish
Binding: Hardcover
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: In unread excellent condition. Pages are crisp and clean with no markings. Item may have minor shelf wear on the cover, spine, pages, or dust cover. Item may contain remainder marks on edges.
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