{"product_id":"focus-the-future-of-your-company-depends-on-it","title":"Focus: The Future of Your Company Depends on It","description":"What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.\nUsing real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.\u003cbr\u003eASIN: 0060799900\u003cbr\u003eVSKU: 4EKTGN003JXL_ns\u003cbr\u003eCondition: Acceptable\u003cbr\u003eAuthor\/Artist:Ries, Al\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: This copy has clearly been enjoyed—expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41493785215034,"sku":"4EKTGN003JXL_ns","price":6.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0060799900-0.jpg?v=1782754957","url":"https:\/\/shop.dreambooksco.com\/products\/focus-the-future-of-your-company-depends-on-it","provider":"Dream Books Co.","version":"1.0","type":"link"}