{"product_id":"for-the-culture-the-power-behind-what-we-buy-what-we-do-and-who-we-want-to-be","title":"For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be","description":"In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.\n\nIn For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick.\n\nCollins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how readers can do the same. With a deep perspective built on a century’s worth of data, For the Culture gives readers the tools they need to inspire collective change by leveraging the cheat codes used by some of the biggest brands in the world.\u003cbr\u003eASIN: 154170097X\u003cbr\u003eVSKU: DBV.154170097X.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Collins, Marcus\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41505955938362,"sku":"DBV.154170097X.G","price":6.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/154170097X-0.jpg?v=1783225740","url":"https:\/\/shop.dreambooksco.com\/products\/for-the-culture-the-power-behind-what-we-buy-what-we-do-and-who-we-want-to-be","provider":"Dream Books Co.","version":"1.0","type":"link"}