{"product_id":"framework-for-marketing-management","title":"Framework for Marketing Management","description":"For graduate and undergraduate courses in marketing management.\n\nA Succinct Guide to 21st Century Marketing Management\nFramework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases.\n\nThe Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.\u003cbr\u003eASIN: 0133871312\u003cbr\u003eVSKU: DBV.0133871312.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Kotler, Philip|Keller, Kevin\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41707717689402,"sku":"DBV.0133871312.G","price":17.81,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0133871312-0.jpg?v=1790655298","url":"https:\/\/shop.dreambooksco.com\/products\/framework-for-marketing-management","provider":"Dream Books Co.","version":"1.0","type":"link"}