{"product_id":"generating-buy-in-mastering-the-language-of-leadership","title":"Generating Buy-In: Mastering the Language of Leadership","description":"In the workplace, marketplace and public arena, the ability to influence people's thoughts and feelings - to generate their buy-in - has become the #1 leadership skill.\n\nComplete with examples, practical exercises, sample business scenarios, and a foreword by William Ury PhD, coauthor of the international best-seller \"Getting to Yes,\" Generating Buy-In imparts a simple and actionable approach to even the most complex leadership, management, sales or marketing challenges.\n\nIt will empower you to:\n\n* Design a strategic story that projects a positive future to your audience\n* Speak the language of buy-in with images that mold people's thoughts and emotions\n* Put this language to work, whether your goal is to inspire an audience, lead a team, raise sales or win an election.\n\nIn this short, potent book, author Mark S. Walton, a Fortune 100 leadership consultant and former CNN Chief White House Correspondent, will show you how to design and implement the communication methodology used by leaders such as General Electric's Jack Welch, Intel's Andy Grove, President Ronald Reagan and even Winston Churchill. Spend a few hours with this book. It will pay benefits for the rest of your career and lifetime.\n\nSelected as one of the year's top 30 business books by Soundview Executive Summaries, Generating Buy-In is an indispensable resource for leading and succeeding in today's fiercely competitive world!\u003cbr\u003eASIN: 0814409059\u003cbr\u003eVSKU: DBV.0814409059.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Walton, Mark S.\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41457511202874,"sku":"DBV.0814409059.G","price":5.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0814409059-0.jpg?v=1781120016","url":"https:\/\/shop.dreambooksco.com\/products\/generating-buy-in-mastering-the-language-of-leadership","provider":"Dream Books Co.","version":"1.0","type":"link"}