{"product_id":"get-different-marketing-that-cant-be-ignored-entrepreneurship-simplified","title":"Get Different: Marketing That Can't Be Ignored! (Entrepreneurship Simplified)","description":"From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.\n\nMany business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win.\n\nIn his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:\n1. Does it differentiate?\n2. Does it attract?\n3. Does it direct?\n\nGet Different is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.\u003cbr\u003eASIN: 0593330633\u003cbr\u003eVSKU: DBV.0593330633.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Michalowicz, Mike\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41499147272250,"sku":"DBV.0593330633.G","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0593330633-0.jpg?v=1783019448","url":"https:\/\/shop.dreambooksco.com\/products\/get-different-marketing-that-cant-be-ignored-entrepreneurship-simplified","provider":"Dream Books Co.","version":"1.0","type":"link"}