{"product_id":"get-to-the-point-sharpen-your-message-and-make-your-words-matter","title":"Get to the Point!: Sharpen Your Message and Make Your Words Matter","description":"A communications coach shows how to identify your point, strengthen it, stick to it, and sell it with this quick and sensible guide.\n\nEvery time you communicate, you’re trying to do something, change something, or move someone to action. You’re trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.\n\nCommunications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It’s a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you’ll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg’s novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?\n\nIBPA Benjamin Franklin Award silver winner in the Business \u0026amp; Career category\n\nNext Generation Indie Award Winner in the How To category\n\n“If you don’t have something to say, then don’t say anything. Joel Schwartzberg takes that simple edict and turns it into a manifesto for giving talks that make a difference.” —Seth Godin, author of Linchpin\n\n“Good ideas too often get lost in a jungle of muddled thinking. In Get to the Point!, Joel Schwartzberg supplies useful tools to deliver your points with impact and elegance.” —David Brancaccio, host and senior editor, Marketplace Morning Report\u003cbr\u003eASIN: 1523094117\u003cbr\u003eVSKU: DBV.1523094117.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Schwartzberg, Joel\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41537813839930,"sku":"DBV.1523094117.G","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1523094117-0.jpg?v=1784344165","url":"https:\/\/shop.dreambooksco.com\/products\/get-to-the-point-sharpen-your-message-and-make-your-words-matter","provider":"Dream Books Co.","version":"1.0","type":"link"}