{"product_id":"getting-to-plan-b","title":"Getting to Plan B","description":"You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.\n\nAs John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea.\n\nThe authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for:\n\n-Identifying the leap-of-faith assumptions hidden in your plan\n\n-Testing those assumptions and unearthing why the plan might not work\n\n-Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B.\n\nFilled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.\u003cbr\u003eASIN: 1422126692\u003cbr\u003eVSKU: DBV.1422126692.VG\u003cbr\u003eCondition: Very Good\u003cbr\u003eAuthor\/Artist:Komisar, Randy|Mullins SC, John\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Pages are clean with no markings. May show minor signs of wear or cosmetic defects  marks, cuts, bends, or scuffs  on the cover, spine, pages, or dust jacket. May have remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41322774298682,"sku":"DBV.1422126692.VG","price":4.48,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1422126692-0.jpg?v=1774980387","url":"https:\/\/shop.dreambooksco.com\/products\/getting-to-plan-b","provider":"Dream Books Co.","version":"1.0","type":"link"}