Glen Cooper on BUSINESS BROKERAGE: What Works & What Doesn't

In This Book, as a Business Broker, You’ll Discover . . . How to find businesses to sell, get engaged to market them, and how to successfully sell them at twice the rate of your competitors. How to find and work with only the top 2% of buyer prospects who actually buy a business. How to avoid wasting time with the 98% who are never going to buy. How to differentiate yourself from all of your competitors with no-nonsense systems, a team and a track record that proves you can do the job. How to sell yourself and the businesses you list by “listening, teaching and leading,” instead of getting distracted by the sales gimmicks and massive “social networking” that others waste their time pursuing. How to price a business that helps your seller clients get the best value and you the highest commissions. Business brokerage, the selling of small to mid-size businesses, is a niche profession that has evolved out of the real estate industry over the last 50 years. There are only about 5,000 full-time business brokers selling small businesses in the U.S. There is also a growing number worldwide in other countries. Industry turnover, however, is ferocious. It is estimated that 80% of all new agents fail within five years. The reasons people fail to stay in the business of selling businesses is that it is full of counter-intuitive surprises. Glen clears away the many misconceptions that being a business broker is easy. But he shows you his way, why he does it his way, and why it works for him. There are more ways to work in this business than just Glen’s way, but no other publication anywhere explains any other way. Trade groups and franchises have no real interest in telling you how hard it is, so they don’t. Artificial intelligence (Ai) will dramatically impact this business, but it will probably make it harder at first. Glen’s firm, Colorado Business Brokers, is pioneering in the use of Ai with the latest version of ChatGPT. But Colorado Business Brokers is doing it “Glen’s way.” The first chapters of Glen’s book provide an introduction to major challenges that business brokers face. Glen then devotes a six-chapter section to each of those challenges, telling you specifically what works and what doesn’t.
ASIN: 1732670021
VSKU: DBV.1732670021.G
Condition: Good
Author/Artist:Cooper, Glen
Binding: Paperback
Note: Any images shown are stock photographs and product may differ from what is shown.
Condition Notes: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!