{"product_id":"hbrs-10-must-reads-on-strategic-marketing-2","title":"HBR's 10 Must Reads on Strategic Marketing","description":"Stop pushing products―and start cultivating relationships with the right customers.\nIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.\nLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing\u003cbr\u003eASIN: 1422189880\u003cbr\u003eVSKU: DBV.1422189880.LN\u003cbr\u003eCondition: Like New\u003cbr\u003eAuthor\/Artist:Clayton M. Christensen|Theordore Levitt|Fred Reichheld|Philip Kotler\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: In unread excellent condition. Pages are crisp and clean with no markings. Item may have minor shelf wear on the cover, spine, pages, or dust cover. Item may contain remainder marks on edges.  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41599286444090,"sku":"DBV.1422189880.LN","price":8.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1422189880-0_5e600c6d-da11-4bac-a137-7bf8b0ec7b6a.jpg?v=1786933747","url":"https:\/\/shop.dreambooksco.com\/products\/hbrs-10-must-reads-on-strategic-marketing-2","provider":"Dream Books Co.","version":"1.0","type":"link"}