{"product_id":"hbrs-10-must-reads-on-strategic-marketing","title":"HBR's 10 Must Reads on Strategic Marketing","description":"Stop pushing products―and start cultivating relationships with the right customers.\nIf you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.\nLeading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you’re really in Create products that perform the jobs people need to get done Get a bird’s-eye view of your brand’s strengths and weaknesses Tap a market that’s larger than China and India combined Deliver superior value to your B2B customers End the war between sales and marketing\u003cbr\u003eASIN: 1422189880\u003cbr\u003eVSKU: DBV.1422189880.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Clayton M. Christensen|Theordore Levitt|Philip Kotler|Fred Reichheld\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41505930117178,"sku":"DBV.1422189880.G","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1422189880-0.jpg?v=1783223267","url":"https:\/\/shop.dreambooksco.com\/products\/hbrs-10-must-reads-on-strategic-marketing","provider":"Dream Books Co.","version":"1.0","type":"link"}