{"product_id":"hey-whipple-squeeze-this-the-classic-guide-to-creating-great-ads-5th-edition","title":"Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, 5th Edition","description":"The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional\nHey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict.\nAdvertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out\nToday's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.\u003cbr\u003eASIN: 1119164001\u003cbr\u003eVSKU: DBV.1119164001.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Sullivan, Luke|Edward Boches\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41424872144954,"sku":"DBV.1119164001.G","price":6.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1119164001-0.jpg?v=1779298207","url":"https:\/\/shop.dreambooksco.com\/products\/hey-whipple-squeeze-this-the-classic-guide-to-creating-great-ads-5th-edition","provider":"Dream Books Co.","version":"1.0","type":"link"}