{"product_id":"hotel-revenue-management-the-post-pandemic-evolution-to-revenue-strategy","title":"Hotel Revenue Management: The Post-Pandemic Evolution to Revenue Strategy","description":"This book guides the reader from the building blocks of revenue management, to pricing science and merchandising, and to broader issues of setting objectives in support of a revenue strategy.\nThe discipline is evolving, and that evolution has been accelerated by the COVID-19 pandemic. Leaders in hotel revenue management, and more broadly in sales \u0026amp; marketing, need to understand these changes, and lead and adapt accordingly. This will require a strong foundation in analytics–not just modeling, but also business analytics in support of a holistic strategy.\nAs more of the tactics of revenue management are executed through automation, and powered by machine learning, revenue managers will become more focused on strategy and will need to think about revenue management in the context of marketing, loyalty, and distribution. As the strategy component of the discipline increases, so too must the breadth of knowledge of revenue managers.\u003cbr\u003eASIN: 1637421915\u003cbr\u003eVSKU: DBV.1637421915.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Roberts, Dave\u003cbr\u003eBinding: Paperback\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41423719301178,"sku":"DBV.1637421915.G","price":23.64,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/1637421915-0.jpg?v=1779212594","url":"https:\/\/shop.dreambooksco.com\/products\/hotel-revenue-management-the-post-pandemic-evolution-to-revenue-strategy","provider":"Dream Books Co.","version":"1.0","type":"link"}