{"product_id":"how-brands-grow-what-marketers-dont-know","title":"How Brands Grow: What Marketers Don't Know","description":"This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.\n\nThe most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.\u003cbr\u003eASIN: 0195573560\u003cbr\u003eVSKU: DBV.0195573560.G\u003cbr\u003eCondition: Good\u003cbr\u003eAuthor\/Artist:Byron Sharp\u003cbr\u003eBinding: Hardcover\u003cbr\u003e\u003cb\u003eNote:\u003c\/b\u003e Any images shown are stock photographs and product may differ from what is shown.  \u003cbr\u003e\u003cb\u003eCondition Notes\u003c\/b\u003e: Gently used with minimal wear on the corners and cover. A few pages may contain light highlighting or writing, but the text remains fully legible. Dust jacket may be missing, and supplemental materials like CDs or codes may not be included. May be ex-library with library markings. Ships promptly!  \u003cbr\u003e","brand":"Dream Books Co.","offers":[{"title":"Default Title","offer_id":41537790902330,"sku":"DBV.0195573560.G","price":10.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0555\/6011\/0138\/files\/0195573560-0.jpg?v=1784342768","url":"https:\/\/shop.dreambooksco.com\/products\/how-brands-grow-what-marketers-dont-know","provider":"Dream Books Co.","version":"1.0","type":"link"}